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Marketing Director

2 months ago


Albany, New York, United States GPI Full time
About GPI

GPI is a multi-discipline engineering firm providing planning, design, and construction services for transportation infrastructure and building system projects throughout the United States. With over 50 years of experience, GPI is a forward-thinking, innovative firm committed to excellence and staff empowerment.

Job Summary

We are seeking a highly motivated and experienced Marketing Manager to join our team. The ideal candidate will have a minimum of 5 years of marketing experience in the AEC industry, with a strong background in proposal management and business development.

Key Responsibilities
  • Proposal Management:
    • Review Requests for Proposals (RFPs) and Requests for Qualifications (RFQs) to identify requirements, evaluation criteria, and key deliverables.
    • Manage the overall proposal process, including coordination with the Proposal Coordinator, teaming partners, sub-consultants, and other GPI offices.
    • Coordinate and contribute to the writing of proposals, ensuring clarity and compliance.
    • Quality Control/Quality Assurance reviews of all proposals prior to submission to ensure adherence to proposal guidelines and expectations.
    • Oversee the final review process, ensuring accuracy and completeness before submission.
    • Manage the development and maintenance of staff resumes, project profiles, company profiles, service sheets, and other proposal/qualifications materials in conjunction with the proposal process.
    • Design and develop presentations, including PowerPoint presentations, timelines, org charts, and other presentations.
    • Participate in discussions to determine whether to pursue specific projects based on the firm's capabilities, workload, and strategic goals.
  • Marketing:
    • Collaborate on marketing and proposal efforts, track current & targeted pursuits, and track business development activities within Deltek VantagePoint.
    • Manage the firm's online presence, including the website, social media channels, and email marketing campaigns.
    • Develop and implement marketing materials, including brochures, newsletters, and website content that highlights the firm's expertise and past projects.
    • Ensure consistency in branding across all marketing materials and communications.
    • Attend industry conferences, trade shows, and professional association events to represent the firm and build industry connections.
    • Stay updated on industry trends, marketing best practices, and new proposal management tools.
  • Qualifications:
    • Preferred five or more years of relevant AE firm marketing/proposal experience.
    • Experience in developing and generating and reviewing proposal/qualification submissions for AEC firms.
    • Bachelor's degree in Marketing, English, Communications, Journalism, or related area preferred.
    • Proficient in the Microsoft Office Suite and the Adobe Creative Suite, specifically with InDesign.
    • Experience in graphic design to visually enhance proposals, presentations, and marketing collateral materials, including social media.
    • A flexible attitude and the ability to manage multiple projects are required.
    • Must be calm under deadline pressure.
    • Must have excellent attention to detail.
    • Strong writing, proofreading, and editing skills along with excellent time management and organizational abilities.
    • Must be self-motivated.
    • Able to work both independently and within a team collaborative environment.
    • Experience with Deltek Vision/VantagePoint is a plus.