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Marketing Director
2 months ago
GPI is a multi-discipline engineering firm providing planning, design, and construction services for transportation infrastructure and building system projects throughout the United States. With over 50 years of experience, GPI is a forward-thinking, innovative firm committed to excellence and staff empowerment.
Job SummaryWe are seeking a highly motivated and experienced Marketing Manager to join our team. The ideal candidate will have a minimum of 5 years of marketing experience in the AEC industry, with a strong background in proposal management and business development.
Key Responsibilities- Proposal Management:
- Review Requests for Proposals (RFPs) and Requests for Qualifications (RFQs) to identify requirements, evaluation criteria, and key deliverables.
- Manage the overall proposal process, including coordination with the Proposal Coordinator, teaming partners, sub-consultants, and other GPI offices.
- Coordinate and contribute to the writing of proposals, ensuring clarity and compliance.
- Quality Control/Quality Assurance reviews of all proposals prior to submission to ensure adherence to proposal guidelines and expectations.
- Oversee the final review process, ensuring accuracy and completeness before submission.
- Manage the development and maintenance of staff resumes, project profiles, company profiles, service sheets, and other proposal/qualifications materials in conjunction with the proposal process.
- Design and develop presentations, including PowerPoint presentations, timelines, org charts, and other presentations.
- Participate in discussions to determine whether to pursue specific projects based on the firm's capabilities, workload, and strategic goals.
- Marketing:
- Collaborate on marketing and proposal efforts, track current & targeted pursuits, and track business development activities within Deltek VantagePoint.
- Manage the firm's online presence, including the website, social media channels, and email marketing campaigns.
- Develop and implement marketing materials, including brochures, newsletters, and website content that highlights the firm's expertise and past projects.
- Ensure consistency in branding across all marketing materials and communications.
- Attend industry conferences, trade shows, and professional association events to represent the firm and build industry connections.
- Stay updated on industry trends, marketing best practices, and new proposal management tools.
- Qualifications:
- Preferred five or more years of relevant AE firm marketing/proposal experience.
- Experience in developing and generating and reviewing proposal/qualification submissions for AEC firms.
- Bachelor's degree in Marketing, English, Communications, Journalism, or related area preferred.
- Proficient in the Microsoft Office Suite and the Adobe Creative Suite, specifically with InDesign.
- Experience in graphic design to visually enhance proposals, presentations, and marketing collateral materials, including social media.
- A flexible attitude and the ability to manage multiple projects are required.
- Must be calm under deadline pressure.
- Must have excellent attention to detail.
- Strong writing, proofreading, and editing skills along with excellent time management and organizational abilities.
- Must be self-motivated.
- Able to work both independently and within a team collaborative environment.
- Experience with Deltek Vision/VantagePoint is a plus.