Marketing Director

3 weeks ago


Albany, New York, United States The Colwell Law Group Full time
Job Description

This is an on-site role in a dynamic and fast-paced environment. We are seeking a highly skilled Marketing Manager to join our team and contribute to the growth and success of our organization.

The ideal candidate will have a strong background in marketing, excellent communication skills, and the ability to work collaboratively with our management team. A legal marketing or professional services marketing background is a plus.

Key Responsibilities:

  • Develop and implement effective marketing strategies to drive business growth and brand awareness.
  • Manage internet marketing initiatives, including SEO efforts, website vendor relationships, Google AdWords campaigns, and the maintenance of website content.
  • Collaborate with management to expand business development/marketing efforts, including creating, tracking, and implementing individual marketing plans.
  • Perform research and stay up-to-date on market and business trends related to the legal industry and the practice of family law.
  • Identify industry/community/civic involvement and recognition opportunities for the Firm and individual attorneys.
  • Manage outside vendor relationships as necessary for marketing collateral, promotional items, etc.

Requirements:

  • Degree in Marketing, Public Relations, Communications, or Business.
  • Experience with social media marketing initiatives.
  • Legal experience is not required but preferred.
  • Previous marketing management experience.
  • Excellent communication and organizational skills.
  • Strong desire to be a team player and customer service-oriented.
  • Friendly and professional demeanor.
  • High attention to detail.
  • A valid driver's license and access to a reliable vehicle are required for this position.
  • Must pass a background check.

About The Colwell Law Group:

  • Medical coverage with a national network and the firm pays for 75% of the Employee portion.
  • 401(k) retirement plan with a 4% matching.
  • Health, dental, vision/Rx, pet, Aflac, and life insurance policy options.
  • Company paid $50,000 Life Insurance Policy.
  • Paid time off 1 week personal, 2 weeks vacation, and 7 paid holidays.
  • Open-door leadership philosophy.
  • Professional, diverse, inclusive, respectful, and friendly workplace environment.


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