Digital Marketing Strategist

1 week ago

Los Angeles, California, United States FyrFly Venture Partners Full time
Role Overview

This is an exciting opportunity to lead the marketing efforts for a groundbreaking Web3 social network, DSCVR. As a seasoned marketer, you will be instrumental in introducing this innovative fintech platform to the world.

About DSCVR

DSCVR is a social network that has gained significant traction with 200K+ users. It offers a unique ecosystem where users can configure governance, gate based on token ownership, airdrop token rewards, and earn digital assets. The upcoming Open API will enable partners to build applications targeting the social graph, distributing content through the feed, and monetizing in posts.

In 1 Year You Will Be Thanked For:
  • Driving Marketing Leadership to propel DSCVR's growth
  • Collaborating with Founders to integrate marketing as a core strategy
  • Establishing DSCVR as the benchmark for Web3 social media
  • Ensuring DSCVR is consistently mentioned in conversations about the future of social media
  • Making DSCVR top of mind among venture investors, crypto communities, and tech early adopters
  • Crafting a strong and unique brand identity and voice with the Founders
  • Integrating cohesive marketing messaging and copy throughout the DSCVR product
  • Collaborating with cross-functional teams on growth and retention experiments and initiatives
  • Growing DSCVR's social presence
  • Working with PR to secure press coverage, launch events, and conferences
  • Analyzing and measuring the effectiveness of marketing activities and campaigns
Required Skills and Qualifications
  • 3-7 years in consumer tech marketing
  • Experience in marketing for social media applications
  • Understanding of or interest in crypto/Web3
  • Ability to work across marketing disciplines including analytical marketing, growth, lifecycle marketing, production marketing, social, advertising, and PR
  • Willingness to thrive in a small startup environment
  • Strong written communication skills and ability to develop a unique voice
  • Experience working with CRM, notifications, and retention loops
  • Ability to write compelling copy in various contexts
  • Understanding of crypto communities and culture
  • Ability to make data-driven decisions to optimize marketing performance
  • Track record of driving marketing KPIs
  • Bonus: Understanding of creators, influencers, and community builders
  • High-quality team and work culture
  • Fully remote work arrangement (available to work on Pacific Time)
  • Get in at the ground floor of a cutting-edge startup
  • Equity and token options
  • High-quality health insurance

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