Digital Marketing Operations Strategist

3 days ago

Los Angeles, California, United States Fox Corporation Full time

Overview of Fox Corporation

Fox Corporation is a leading media and entertainment company that produces and distributes content through various brands, including FOX News Media, FOX Sports, FOX Entertainment, FOX Television Stations, and Tubi Media Group. We are committed to empowering diverse creators and building a culture of innovative thinking, operational expertise, and strategic vision.

Job Opportunity

We are seeking a Digital Marketing Operations Strategist with strong expertise in driving and delivering marketing and product features to improve the effectiveness and efficiency of direct-to-consumer digital marketing campaigns and overall customer experience.

The successful candidate will be responsible for ensuring that our marketing technology capabilities and investments are working as intended and that our capability roadmap is delivered against. This role interfaces primarily with marketing strategists responsible for developing campaigns to deliver on business outcomes, marketing operations partners responsible for directly using the campaign toolset, and product and technology teams responsible for delivering against capability requirements.

  • Main Responsibilities:
  • Develop and maintain marketing's roadmap for campaign capability spanning digital channels (e.g., email, SMS, mobile and web notifications, in-app banners), automation, personalization, and ad hoc and trigger campaigning across various lifecycle campaign types (lead gen, retargeting, onboarding, retention, winback).
  • Develop business cases in support of new capabilities and secure approvals.
  • Develop project and product briefs highlighting functionality, customer experiences, use cases (common and edge) and business outcomes for stakeholdering across cross-functional teams and driving alignment on the 'what' and the 'how'.
    • Project manage implementation of all enhancements and fixes, including identifying and mitigating risks and managing status and holding team members accountable for delivery.
    • Coordinate with marketing team and cross-functional teams to ensure effective rollouts of new capabilities and technology through definition of process, requirements/use case scenarios and performing business acceptance testing.
    • Monitor and ensure marketing technology platform stability and usability; identify business-impacting issues and serve as primary interface to marketing operations stakeholders on platform status, issues, impacts, and ETA's on fixes.
    • Maintain robust documentation on system capabilities, known issues and the intuition underlying configuration choices (tradeoffs and consequences).
    • Develop and manage scorecards on systems performance (uptime, ticket resolution SLA, etc).
  • Nice to Have Qualifications:
  • Relevant work experience with digital, media, and entertainment.
  • A bachelor's degree.

About Us

At Fox Corporation, we foster a culture and environment where everyone feels welcome and can thrive. We are deeply committed to diversity, equity, and inclusion, including attracting, retaining, and promoting diverse talent across our company. We live in a diverse world, with different ideas and different perspectives that come together to spark new ideas and make great things happen.

Career Advancement Opportunities

We offer a competitive salary range of $106,000.00 - $180,500.00 annually for California, along with an annual discretionary bonus, various benefits, including medical/dental/vision insurance, a 401(k) plan, paid time off, and other benefits in accordance with applicable plan documents. Benefits for union-represented employees will be in accordance with the applicable collective bargaining agreement.

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