Brand Manager

4 weeks ago


La Porte City, Iowa, United States DANIEL DEFENSE LLC Full time
Job Title: Brand Manager

At Daniel Defense LLC, we are seeking a highly skilled Brand Manager to join our team. As a key member of our marketing department, you will be responsible for developing and executing marketing strategies to strengthen our brand presence and market share in the industry.

Key Responsibilities:
  • Develop and implement comprehensive brand strategies to increase brand awareness and equity in the firearms industry.
  • Collaborate with product development teams to ensure alignment of brand strategies with product offerings.
  • Conduct market research and analyze consumer insights to identify market trends and opportunities.
  • Plan and execute integrated marketing campaigns across various channels (digital, print, social media, events, etc.).
  • Manage the creative development of marketing materials, including advertising, product packaging, and promotional content.
  • Monitor and evaluate the performance of marketing campaigns and initiatives, providing insights and recommendations for optimization.
  • Build strong relationships with key stakeholders, including retailers, distributors, and industry partners.
  • Stay updated on industry trends, competitive landscape, and regulatory developments affecting the firearms market.
  • Ensure brand consistency across all touchpoints and communication channels.
Requirements:
  • Bachelor's degree in Marketing, Business Administration, or a related field and 5+ years of experience in brand management, marketing, or product marketing within the firearms or related industry and/or equivalent combinations of education and experience sufficient to carry out the duties of this role.
  • Previous experience in team management and leadership.
  • Strong understanding of firearms market dynamics, customer preferences, and industry regulations.
  • Excellent strategic thinking and analytical skills, with the ability to translate data into actionable insights.
  • Creative mindset with a passion for developing innovative marketing campaigns.
  • Proficient in project management and capable of handling multiple projects simultaneously.
  • Strong communication and interpersonal skills, with the ability to collaborate effectively across teams.
  • Demonstrated leadership capabilities and ability to influence stakeholders at all levels.
  • Proficiency in Microsoft Office Suite; experience with marketing analytics tools is a plus.
  • Knowledge of firearms safety and regulations is highly desirable.
Physical Requirements:
  • Must be able to lift and carry awkward items weighing up to 50 pounds.
  • Requires intermittent standing, walking, sitting and bending throughout the workday.
  • Must be able to work in a manufacturing environment, to include working in and around machinery, exposure to noise and chemicals, lights/lasers, etc.
  • Must be able to wear appropriate Personal Protection Equipment as required by your position and/or Company policy.

Daniel Defense LLC is an EOE AA M/F/Vet/Disability employer and promotes a "Drug-Free Workplace."



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