Digital Advertising Campaign Specialist

1 week ago

New Orleans, Louisiana, United States Delricht Research Full time
Job Overview

Position Title: Paid Media Advertising Specialist

Salary: Competitive

About DelRicht Research:

DelRicht Research is at the forefront of healthcare and scientific innovation, dedicated to enhancing patient experiences through our clinical trials. Our commitment to excellence has earned us recognition as one of New Orleans' Top Workplaces for 2023 and 2024, reflecting our focus on creating a supportive and growth-oriented work environment.

Position Summary:

As a Paid Media Advertising Specialist, you will be instrumental in driving our patient recruitment initiatives for clinical trials. Your role will involve utilizing your digital advertising expertise to design and execute strategic campaigns across various online platforms, ensuring we effectively reach and engage potential participants.

Key Responsibilities:

  • Formulate and implement paid media advertising strategies aimed at attracting patients for clinical trials.
  • Collaborate with cross-functional teams to grasp study goals, target audiences, and messaging needs.
  • Leverage platforms such as Google Ads, Facebook Ads, and LinkedIn Ads to connect with prospective participants.
  • Conduct thorough keyword research, audience segmentation, and competitive analysis to enhance campaign performance.
  • Craft compelling ad copy, visuals, and landing pages that resonate with target demographics and drive conversions.
  • Analyze campaign metrics, generate reports, and identify opportunities for optimization.
  • Stay informed on industry trends and best practices to continuously improve campaign effectiveness.

Qualifications:

  • Education: Bachelor's degree in Marketing, Advertising, Communications, or a related field, or equivalent experience.
  • Experience: Minimum of 2 years managing paid media advertising campaigns, preferably within the healthcare or clinical research sectors.
  • Skills: Proficiency in digital advertising platforms, strong analytical abilities, and excellent communication skills.
  • Detail-oriented with a focus on delivering high-quality results in a dynamic environment.

Ideal Candidate Attributes:

  • Self-motivated, energetic, and positive.
  • Dedicated to providing exceptional patient care and fostering memorable experiences.
  • Possesses strong organizational and problem-solving skills.
  • Able to manage multiple tasks and clinical trials efficiently.
  • Exhibits a willingness to learn and adapt in a fast-paced setting.

Core Values of DelRicht Research:

  • Production: We deliver on our commitments and proactively seek to exceed expectations.
  • Humility: We support one another and embrace change with enthusiasm.
  • Consistency: We maintain high standards of execution and performance under pressure.

Benefits:

  • Comprehensive medical, dental, and vision coverage.
  • Generous paid time off that accumulates over time.
  • 401K plan with discretionary matching.
  • Performance-based quarterly bonus structure.

Job Type: Full-Time (40+ hours per week)

DelRicht Research is an equal opportunity employer, welcoming all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, or disability status.

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