Dealer Account Manager

9 hours ago

Burlington, Vermont, United States Generac Power Systems Full time
Job Summary:

The Dealer Account Manager is responsible for managing a geographical territory in the Outdoor Power Equipment (OPE) channel selling Generac and Dr Power products.

The right candidate will be tasked to both grow Generac's market share by gaining a share of wallet within existing dealers and generating new revenue through signing new dealers.

This role involves managing and growing a portfolio of existing dealers and managing a pipeline of prospective dealer partners through outbound cold calls, both internal and external referrals, and conducting market research to identify the best business opportunities.

Key Responsibilities:
  • Utilize internal tools and conduct market research to identify market coverage gaps to generate new business opportunities.
  • Perform outbound cold calls to promote partnerships for Generac and DR Power products.
  • Manage inbound inquiries from the OPE Territory Manager to facilitate potential partnerships.
  • Develop and maintain a pipeline of prospective customers from inbound inquiries, market research, lead generation, and outbound call efforts.
  • Discuss and review contract paperwork with business owners to finalize dealer agreements.
  • Create tactical sales plans with short- and long-term objectives for the assigned territory.
  • Collaborate with cross-functional teams to introduce new products and expand market share.
  • Serve as the primary contact for customer inquiries and expedite issue resolution.
  • Work with clients to develop sales and promotional strategies to drive revenue.
  • Provide product knowledge training and webinars to dealer partners.
  • Create and present channel-specific programs and promotions to key accounts.
  • Execute effective launch plans for newly onboarded dealer accounts.
  • Stay updated on product offerings and relevant content.
  • Oversee and resolve order management issues.
Requirements:
  • Bachelor's degree in business, Marketing, Finance, or a related field, with at least 1 year of inside sales or equivalent experience, or 2 years of inside sales experience in lieu of a degree.
  • Minimum of 1 year of related experience
  • 3 or more years of sales experience
  • Previous experience or familiarity in outdoor power equipment industry
  • Experience with SAP or equivalent ERP systems
Knowledge, Skills, and Abilities:
  • Strong communication and interpersonal skills.
  • Proven experience in sales, account management and business development.
  • Ability to analyze market data and identify opportunities.
  • Ability to foster relationships and drive business growth.
  • Analytical ability to interpret key business metrics.
  • Ability and willingness to travel into assigned territory.

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