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Content Marketing Strategist

2 months ago

Wilmington, North Carolina, United States Actalent Full time
Overview

Actalent is seeking a talented Content Marketing Strategist to join our dynamic team.

Schedule
Full Time | Permanent
Monday - Friday | 8:00 AM - 5:00 PM
Hybrid | 4 days in office - 1 day remote

Position Scope
The Content Marketing Strategist plays a crucial role in crafting and implementing our core messaging and promotional materials. This position involves writing and refining content to effectively engage both B2B and B2C audiences for our brands, Actalent and Aston Carter.

This role collaborates closely with the marketing team and external content partners to oversee the entire process of content creation and dissemination across various platforms.

Key Responsibilities
  • Content Development: Lead discussions with company executives and subject matter experts (SMEs) to grasp the value and positioning of new services.
  • Collaboration: Work with SMEs to produce copy for brochures, case studies, and other sales enablement materials.
  • Project Management: Oversee the complete lifecycle of content projects, ensuring timely delivery and alignment with strategic goals.
  • Editing: Ensure all marketing materials adhere to brand guidelines and maintain consistency in messaging.
  • Website Content: Partner with team members to create impactful content for our external website, optimizing it for clarity and engagement.
  • Thought Leadership: Collaborate with internal stakeholders to develop insightful articles, white papers, and reports that position the company as an industry leader.

Qualifications
  • Degree in English, Journalism, Communications, Marketing, or a related field preferred.
  • 1–3 years of experience in professional writing/editing, including copywriting and web content.
  • 1–3 years of experience in corporate marketing, focusing on branding and messaging.
  • Exceptional written and verbal communication skills.
  • Detail-oriented with strong organizational and project management abilities.
  • Proficient in Microsoft Office Suite.

About Actalent
Actalent is committed to fostering a culture of integrity, inclusivity, and professional growth. We believe in empowering our team members to contribute to a positive workplace environment and support one another in achieving personal and professional goals. Actalent is an equal opportunity employer, celebrating diversity and promoting an inclusive atmosphere for all employees.