Media Strategist

4 weeks ago


Reston, Virginia, United States Tambourine Full time
Media Planner Job Description

We are seeking a highly skilled Media Planner to join our team at Tambourine. As a Media Planner, you will be responsible for assessing and defining clients' media strategies to ensure that all media plans are aligned with marketing objectives and client KPIs.

Key Responsibilities:
  • Research market trends and develop strategic media plans to meet client objectives.
  • Oversee the implementation and execution of media campaigns to ensure proper reporting on client KPIs.
  • Approve and provide optimization recommendations for campaigns to ensure flexibility and adaptability to changing market conditions.
  • Develop formal presentations on strategic recommendations, media plans, and ROI reports.
  • Play an active role in new business pitches and proposals, developing innovative and convincing media strategies that produce results.
  • Collaborate with the leadership team to stay up-to-date on industry news, trends, and vendor partnerships.
  • Develop strategic partnerships with publishers, networks, and advertisement technology vendors.
  • Manage vendor contact records and contracts.
Requirements:
  • Extensive knowledge of the hospitality industry and digital media platforms.
  • Strong analytical skills to research and investigate performance issues and make data-driven decisions.
  • Excellent communication skills, with experience presenting to clients and leadership.
  • Ability to work in a fast-paced environment and adapt to changing priorities.
  • Proficiency in Google Analytics and other digital media tools.
What We Offer:
  • Competitive salary and benefits package.
  • Opportunities for professional growth and development.
  • Collaborative and dynamic work environment.
  • Recognition and rewards for outstanding performance.

Tambourine is an equal opportunity employer and welcomes applications from diverse candidates. We are committed to creating an inclusive and respectful work environment.


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