Senior Marketing Strategist

4 weeks ago


Houston, Texas, United States Insperity Full time
Job Overview

Insperity is seeking a Senior Specialist, Digital Marketing Activation to enhance the alignment of various marketing groups around a shared strategy and adaptive program plan. This role will leverage marketing technologies to orchestrate customer insights, automate processes, and create engaging customer experiences.

Key Responsibilities
  • Foster an environment where customer value and experience are paramount.
  • Combine plans from various marketing subfunctions and peer teams to document and schedule specific campaigns and programs.
  • Work with revenue operations and data/business analyst teams to guarantee the availability of essential reports for marketing program managers.
  • Analyze campaign performance and identify areas for improvement.
  • Engage with multiple departments to relay customer experience insights and develop strategies to mitigate potential risks and dependencies.
Requirements
  • Bachelor's Degree in Business, Marketing, or a related discipline.
  • Five to seven years of Operations experience in Sales or a related field.
  • Experience in 6Sense, Drift, ON24, Eloqua, and related MarTech tools.
  • Certifications in 6Sense, Drift, ON24, and related tools is strongly preferred.
About Insperity

Insperity is an equal opportunity employer and celebrates the diversity of its employees and leadership. We value diversity, inclusivity, and a sense of belonging.



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