Lead Generation Strategist

2 months ago


Chicago, Illinois, United States SmarkLabs Full time
Job OverviewAbout SmarkLabs

SmarkLabs is dedicated to enhancing B2B enterprises through customized marketing approaches, innovative content creation, demand generation, and advanced web solutions. Our mission is to foster growth and create a lasting impact in the marketplace for our clients.

Position Summary

In the role of Demand Generation Manager, you will be instrumental in steering our demand generation initiatives for a diverse range of clients. Your responsibilities will include crafting, executing, and refining campaigns aimed at generating leads, nurturing potential clients, and driving our clients' revenue and growth goals. This position requires a combination of strategic foresight, hands-on execution, and analytical skills to assess and enhance performance.

Key Responsibilities
  • Formulate and implement extensive demand generation plans to achieve or surpass pipeline and revenue objectives for our clients.
  • Work closely with marketing, sales, and client success teams to synchronize strategies and enhance the lead-to-customer conversion journey.
  • Oversee multi-channel marketing initiatives across email, web, social platforms, and digital advertising to effectively engage target demographics.
  • Leverage data analytics to monitor campaign effectiveness, evaluate ROI, and provide insights for ongoing enhancement.
  • Produce engaging content and messaging that resonates with target audiences and aligns with campaign goals.
  • Efficiently manage budgets and resources to maximize impact and deliver optimal outcomes.
  • Stay updated on the latest trends, tools, and best practices in demand generation and digital marketing to ensure our strategies remain innovative.
Qualifications
  • Bachelor's degree in Marketing, Business, or a related discipline.
  • 5-7 years of experience in demand generation, digital marketing, or a comparable role, ideally in a B2B or agency context.
  • Demonstrated success in designing and executing effective demand generation campaigns.
  • Strong analytical capabilities with a background in tracking and interpreting marketing metrics to guide decisions.
  • Exceptional project management skills, capable of handling multiple projects simultaneously under tight deadlines.
  • Proficiency in marketing automation and CRM platforms (e.g., HubSpot).
  • Creative thinker with outstanding communication and interpersonal abilities.
  • Ability to collaborate effectively in a team environment as well as work independently.
Why Choose SmarkLabs?

At SmarkLabs, we are a dynamic team committed to making a meaningful difference for our clients. We foster a collaborative culture that emphasizes innovation, continuous learning, and professional development. We prioritize work-life balance and provide a supportive atmosphere where you can excel.

Typical Interview Process

  • Email interview
  • Video interview
  • Second video interview
  • Interview assignment
  • Reference checks
  • Offer

Compensation and Benefits

  • Competitive salary package
  • Health insurance with company contribution (medical, dental, vision, etc.)
  • Paid vacation
  • Paid time off
  • Remote work flexibility

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