Media Planning Associate

1 month ago


Atlanta, Georgia, United States Digitas North America Full time
About the Role

We're seeking a talented Associate Media Planner to join our team at Digitas North America. As a key member of our media planning team, you'll play a crucial role in helping us deliver innovative media solutions to our clients.

Key Responsibilities
  • Stay up-to-date on the latest video offerings in the marketplace, including national and local linear TV, streaming video, and addressable TV.
  • Gather information during the media buying and strategy stage, utilizing your research and organizational skills to uncover the best available information and data.
  • Master media research tools, such as MRI, Scarborough, and Nielsen, to ferret out valuable insights and data.
  • Manage Requests for Proposal and buy details for approved media buys.
  • Input data into presentation format, showcasing your skills in PowerPoint.
  • Organize and oversee the trafficking and implementation process of creative assets, as well as monitor campaign delivery and pacing.
  • Work with established operational processes and execute with attention to detail.
  • Partner with Precision teams to handle digital execution and campaign maintenance, ensuring seamless communication and collaboration.
Requirements
  • A four-year college education in marketing, advertising, or communications, with some office experience preferred.
  • A strong understanding of the video space, with a hunger to learn and stay up-to-date on industry developments.
  • Exceptional communication skills, with the ability to work effectively on a team and problem-solve in a fast-paced environment.
  • A proven ability to teach analytic skills to others, developing and encouraging their growth.
  • Proficiency in computer skills, with an intuitive understanding of digital tools and their impact on the media and advertising world.
  • Effective time-management, attention to detail, and organizational skills.
  • Amazing communication skills, with a focus on being straightforward, candid, and thoughtful.
  • Proficiency in managing numbers, with the ability to whip through Excel documents.
  • A love of media and a motivation to learn and grow in the field.

If you're a motivated and detail-oriented individual with a passion for media planning, we'd love to hear from you.


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