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Regional Marketing Specialist

2 months ago

Itasca, Illinois, United States IFS Full time
Job Description

Company Overview

IFS Ultimo is a leading provider of enterprise asset management (EAM) solutions, serving over 2,200 customers worldwide. Our mission is to empower frontline workers and technicians to deliver exceptional results, while minimizing administrative tasks and maximizing productivity.

Job Summary

We are seeking a highly motivated and experienced Field Marketing Specialist to join our team in North America. As a key member of our global marketing team, you will be responsible for executing marketing campaigns, developing marketing strategies, and collaborating with sales teams to drive business growth.

Key Responsibilities

  • Localize and execute centrally-developed marketing campaigns and event plans in the North American region.
  • Collaborate closely with regional sales leadership to prioritize marketing efforts and optimize the use of marketing campaigns, tools, and materials.
  • Develop and implement effective marketing strategies to attract new contacts and convert them to leads.
  • Monitor and analyze the performance of marketing activities, provide regular reports, and identify insights to optimize programs.
  • Work closely with the Global Events Specialist to support and execute detailed event plans, attend scheduled events and tradeshows, and own lead capture onsite.
  • Develop and refine the annual event strategy for the North American region, analyzing past event performance and making recommendations for future events.
  • Regularly communicate feedback from the field to Marketing leadership to drive campaign and messaging evolution.
  • Make recommendations on how to allocate regional marketing budget on a semi-annual basis.

Requirements

  • At least 3 years of direct experience providing regional or field marketing support, preferably with B2B technology companies.
  • At least 2 years of experience supporting and partnering with sales to meet or exceed pipeline and revenue targets.
  • At least 2 years of experience with tradeshow execution, including logistics, and promotion of the event.
  • ROI and goal-driven, with comfort and confidence in making decisions quickly.

Additional Information

US-based (remote), Eastern or Central time zones only. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. VEVRAA Federal Contractor, Equal Opportunity Employer.