Data-Driven Marketing Strategy Lead
3 weeks ago
**Job Description:**
JAMF Software LLC is seeking a highly skilled Data-Driven Marketing Strategy Lead to join our team. This role will involve working closely with cross-functional teams to analyze key performance metrics, create tools to communicate insights, and adapt tactics swiftly.
We are offering a salary of $140,000 - $170,000 per year, depending on experience.
About the Role:
The Data-Driven Marketing Strategy Lead position will be responsible for identifying and prioritizing high-impact business opportunities, enabling data-driven decisions to meet marketing objectives. You will bring strong narrative and visualization skills, a collaborative approach to building relationships across departments, and a self-starting attitude to drive data discipline and shared success within the team.
Main Responsibilities:
- Develop and implement data-driven marketing strategies to inform business decisions.
- Analyze key performance metrics to identify areas for improvement.
- Create advanced analytics dashboards and reports in Domo to track and evaluate marketing performance.
- Leverage expertise in Google Analytics to monitor website performance, user engagement, and conversion rates.
- Partner with the marketing team to analyze campaign impact and provide recommendations to optimize ad spend, targeting, and content strategy.
- Conduct in-depth analysis of lead generation trends, customer segmentation, and sales pipeline efficiency.
Key Requirements:
- 5+ years of experience with analytics and business intelligence tools for data analysis and reporting.
- Expertise in Google Analytics and Google Tag Manager.
- Experience as a Data Analyst in a SaaS or technology-driven environment.
- Strong focus on marketing analytics.
- Experience with SQL and data warehouse solutions such as Snowflake.
- Familiarity with CRM, marketing automation, web analytics, and digital advertising tools.
- Proven track record of leading complex projects to completion.
Benefits Package:
- Competitive salary range of $140,000 - $170,000 per year.
- Flexible work arrangements, including remote work options.
- Comprehensive benefits package, including medical, dental, and vision insurance.
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