Marketing Analytics and Insights Lead
1 day ago
We are seeking a highly skilled Senior Marketing Data Analyst to join our team at JAMF Software LLC. As a Senior Marketing Data Analyst, you will play a critical role in driving data-driven decision-making across the organization.
Key Responsibilities- Develop and maintain advanced analytics dashboards and reports using Domo to track and evaluate marketing performance.
- Analyze website performance, user engagement, and conversion rates using Google Analytics and provide actionable insights to improve campaigns.
- Collaborate with the marketing team to analyze campaign impact and provide recommendations to optimize ad spend, targeting, and content strategy.
- Conduct in-depth analysis of lead generation trends, customer segmentation, and sales pipeline efficiency to inform campaign and product positioning.
- Use data forecasting and predictive modeling to support strategic planning and budget allocation for marketing initiatives.
- Maintain data integrity, manage pipelines, and troubleshoot discrepancies with engineering and data teams.
- Mentor stakeholders and analysts to develop in-house analytics capabilities.
- Recommend and shape the analytics technology stack to enhance insights into performance.
- A competitive salary range of $85,000 - $120,000 per year.
- A comprehensive benefits package including medical, dental, and vision insurance.
- A 401(k) retirement savings plan with company match.
- Flexible work arrangements, including remote work options.
- Professional development opportunities, including training and education assistance.
- A dynamic and inclusive work environment with a diverse team of talented professionals.
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Marketing Insights Expert
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Analytics and Automation Leadership Role
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