Marketing Insights Manager
2 days ago
About National Marrow Donor Program:
\National Marrow Donor Program (NMDP) is a leading organization dedicated to saving lives through the power of transplantation. As a trusted partner, we connect patients with life-saving donors and facilitate access to cutting-edge treatments.
\We are committed to innovation, collaboration, and exceptional patient care. Our diverse team shares a common vision: to empower people affected by blood cancers and disorders to live healthy, fulfilling lives.
\Join Our Team:
\National Marrow Donor Program is seeking a talented Digital Marketing Analyst to join our dynamic Enterprise Marketing team. In this role, you will play a critical part in driving the success of our digital marketing campaigns, analyzing performance data, and developing actionable insights.
\We offer a collaborative, fast-paced environment where you can grow professionally, develop new skills, and contribute to making a meaningful impact in the lives of others.
\About the Role:
\This position requires a detail-oriented and organized individual who can effectively analyze complex data sets, identify trends, and provide data-driven recommendations to drive business growth.
\You will work closely with cross-functional teams, including marketing, analytics, and product development, to develop and implement effective digital marketing strategies.
\Your Key Responsibilities:
\- \
- Analyze campaign performance data from paid ad channels and non-paid channels, including website traffic data, SFMC email campaigns, and organic social media posts/video posts\
- Develop and maintain multi-channel marketing campaign conversion-based performance reporting\
- Provide actionable insights on multi-channel campaign engagement, campaign goal conversion performance, channel attribution, and A/B ad or content testing\
- Utilize multiple marketing, analytics, data visualization, and data technology stack tools, including Salesforce and Salesforce Marketing Cloud, GA4 360, Google Looker Data Studio, Google Tag manager, Google Big Query, Salesforce Advertising Studio, Industry-leading Ad Platforms, and Snowflake\
- Measure and map year-over-year pacing and progress of digital marketing campaigns and efforts against fiscal year goals\
- Benchmark digital campaigns against industry standards at the global level and niche market level\
- Monitor key campaign performance metrics, trends, and awareness/intervention strategies to ensure campaign goals are met\
- Collaborate with cross-functional teams to optimize target audience experiences for members/providers/partners/patients/supporters\
- Ensure data quality and drive efficient use of NMDP marketing budgets\
- Stay up-to-date with digital marketing and analytics industry news and trends\
- Perform other duties as assigned\
- Required qualifications: Proven experience in digital marketing analysis, expertise in digital ad tracking technologies, audience remarketing/re-targeting strategies, and 1st party CRM marketing campaign audience data integrations\
- Strong analytical and problem-solving skills, with the ability to manage multiple campaign strategic planning requests and reporting projects simultaneously\
- Candidates should have a bachelor's degree in a relevant field, such as marketing, business administration, or computer science, and a minimum of 3 years of experience in digital marketing analysis\
- National Marrow Donor Program offers a competitive salary, comprehensive benefits package, and opportunities for professional growth and development\
- We are an equal opportunity employer, committed to diversity, equity, and inclusion in our workplace and community
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