Senior Product Marketing Specialist
4 days ago
Job Title: Senior Product Marketing Specialist
Company: Wolters Kluwer
Location: Riverwoods, IL
Job Type: Full-time
Job Category: Marketing & Sales
About Us: Wolters Kluwer is a global leader in the legal and regulatory information market. Our products and services help professionals in the legal, tax, and compliance fields make informed decisions.
Job Summary:
We are seeking a highly motivated and experienced Senior Product Marketing Specialist to join our team. The successful candidate will be responsible for developing and executing product marketing strategies to drive sales growth and customer engagement.
Key Responsibilities:
- Develop and execute product marketing plans to drive sales growth and customer engagement
- Collaborate with cross-functional teams to understand product vision and strategy
- Manage and govern the product marketing calendar to ensure it's up to date and accurately reflects the latest product roadmaps
- Distill complex product information into clear and concise messaging for marketing and sales teams
- Partner with product managers to identify and develop distinctive value propositions, features, and benefits
- Learn and gain a deep understanding of our key segments, personas, industries, and products to provide strategic input and guidance to both product and marketing stakeholders
- Facilitate the drafting and updating of sell sheets and queries from segment marketing managers related to product
- Work with the Associate Director of Marketing to set priorities, identify potential hurdles, share progress, and accomplish mutually agreed-upon goals
Requirements:
- Bachelor's degree in marketing, communications, or related field or equivalent experience
- Minimum 3-4 years of product marketing experience
- Clear and effective copywriting techniques
- Experience with content marketing (case studies, whitepapers, webinars)
- Salesforce or CRM working knowledge
- Competent working across multiple channels and managing multiple projects with varying degrees of priorities and people who don't report directly to you
- Competent in Outlook, Microsoft Office Suite
- Experience working with a project management software is preferred
What We Offer:
- A comprehensive benefits package that begins your first day of employment
- Medical, dental, and vision plans
- 401(k) plan
- FSA/HSA
- Commuter benefits
- Tuition assistance plan
- Vacation and sick time
- Paid parental leave
How to Apply: If you are a motivated and experienced product marketing professional looking for a new challenge, please submit your resume and cover letter to [insert contact information].
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