Digital Marketing Director

3 days ago

Riverwoods, Illinois, United States Wolters Kluwer Full time
Job Title: Director, Marketing

Job Summary:

Wolters Kluwer is seeking a highly experienced Director of Marketing to lead our digital marketing efforts across the Enterprise customer segments. The successful candidate will be responsible for developing and implementing strategies to identify solution buyers, improve brand reputation, produce leads, and support customer retention.

Key Responsibilities:

  • Develop and implement digital marketing strategies to achieve business objectives.
  • Lead and manage digital campaign activation, ensuring campaigns meet in-market commitments and are optimized for peak performance.
  • Manage CE's website program, optimizing for inbound lead generation, best-in-class user experience, and continuously improving SEO rankings.
  • Manage SEM and paid social media strategies to achieve efficient market coverage and lead volume targets.
  • Oversee and increase the lead flow process from inbound/upload to nurture, ensuring all digital leads have a nurture path to conversion.
  • Manage database marketing program, including accuracy and maintenance of customer and prospect data, with a focus on completeness and compliance with data protection regulations (i.e. GDPR).
  • Implement lifecycle marketing program to nurture buyers and users.
  • Oversee the marketing technology program, including developing and implementing a comprehensive technology strategy, ensuring efficient system integrations, and monitoring investments for adoption, usage, and ROI.
  • Manage relationships with technology vendors, service providers, and offshore resources, negotiating contracts, overseeing implementation, and ensuring that vendors meet their commitments.
  • Manage the budget for marketing technology investments, ensuring that spending is aligned with our priorities and delivers a return on investment.
  • Manage a team of digital marketing professionals, providing guidance, mentorship, and performance management.
  • Collaborate with cross-functional teams, providing visibility against goals, and aligning digital marketing strategies with overall business goals.

Requirements:

  • 10+ years of experience in digital marketing with a background in managing digital campaigns, marketing technology, and database marketing.
  • 5+ years of experience in a leadership or management role overseeing a team of digital marketing professionals.
  • Experience managing and delivering on digital marketing campaigns, including search engine marketing (SEM), web marketing, SEO, and database marketing.
  • Experience with digital marketing technologies, including Marketo.
  • Analytical skills with the ability to interpret data, suggest insights, and make data-driven decisions.
  • Ability to work collaboratively and communicate with cross-functional teams and employees at all levels, including senior-level individuals and external partners.

Travel: Up to 10% travel

Compensation: Target salary range CA, CT, CO, HI, NY, WA: $182,500-$258,350

Additional Information: Wolters Kluwer offers a wide variety of competitive benefits and programs to help meet your needs and balance your work and personal life, including but not limited to: Medical, Dental, & Vision Plans, 401(k), FSA/HSA, Commuter Benefits, Tuition Assistance Plan, Vacation and Sick Time, and Paid Parental Leave.

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