Content Marketing Strategist

As a leading manufacturer of crafting products, American Crafts is dedicated to providing high-quality materials and innovative solutions for crafters of all levels. Our company is committed to fostering a culture of creativity, inclusivity, and excellence in all aspects of our business.

We are seeking a highly motivated and experienced Social Media Marketing Specialist to join our dynamic Marketing team. This role is essential in developing and executing social media strategies that enhance the visibility and engagement of the American Crafts suite of brands across various platforms.

• Develop and Implement Social Media Strategies: Create and execute comprehensive social media plans to increase brand awareness, engagement, and conversions.
• Content Creation and Calendar Management: Develop and manage a detailed social media calendar and posting schedule across platforms, including Facebook, Instagram, YouTube, Pinterest, TikTok, and X.
• Performance Monitoring and Reporting: Monitor, analyze, and report on conversion rates, ensuring accountability for social media performance.
• Brand Ambassador Management: Manage the Brand Ambassador Team, including recruitment, training, and ongoing support.
• Marketing Asset Coordination: Coordinate and distribute marketing assets to retailers, ensuring alignment with brand guidelines.
• Content Production and Scheduling: Organize and oversee video and photography shoots to produce high-quality content for social media and other marketing channels.
• Performance Analysis and Improvement: Schedule, monitor, and report on the performance of all social media content, providing insights and recommendations for improvement.
• Engagement and Growth Initiatives: Plan and execute online contests and giveaways to drive engagement and growth.
• Influencer Relationship Management: Select and manage relationships with brand influencers, ensuring alignment with company goals and values.
• Social Media Customer Service: Coordinate social media-driven customer service efforts, ensuring timely and effective responses.

• Education and Experience: Bachelor's degree in Marketing, Communications, or a related field preferred. Minimum of 2 years of full-time experience in marketing or a related field, with extensive social media experience.
• Technical Skills: Proficiency with Meta Business Suite and other social media management tools. Strong reporting and presentation skills, with the ability to analyze data and present findings.
• Soft Skills: Proven project management abilities, with a track record of managing multiple projects to meet deadlines. Excellent copywriting and editing skills, with proficiency in both technical and creative writing. Ability to work efficiently on multiple projects simultaneously without sacrificing quality.

• Competitive Compensation: $48-$58k, depending on experience.
• Benefits Package: Comprehensive Health, Dental, and Vision Insurance. Supplemental Critical Illness & Critical Accident Insurance. Short Term/Long Term Disability Insurance. Employee Assistance Program (EAP). Flexible Spending Account (FSA) and Health Savings Account (HSA). Life Insurance coverage. Generous Paid Time Off and Holiday Pay. Flexible work hours and remote work options.

American Crafts is committed to providing equal employment opportunities to all employees and applicants. We do not discriminate based on race, color, religion, sex, national origin, age, disability, or genetics. This policy applies to all aspects of employment, including recruiting, hiring, promotion, termination, and other conditions of employment. We comply with all applicable federal, state, and local laws.