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Social Media Marketing Specialist

3 months ago

Lindon, United States American Crafts Full time
Job DescriptionJob DescriptionWho We Are:
Owned by the dynamic and innovative HIG Capital, American Crafts has been a leader in the crafting market since its founding in 1994. HIG Capital, known for fostering growth and excellence in its portfolio companies, brings a new level of energy and ambition to American Crafts. The company is celebrated for its fresh, clean product design and friendly, personalized customer service, offering products that feature bright, vibrant colors and a contemporary feel. These products inspire crafters to record their memories in fun, sophisticated, and stylish ways. Partnering with the world's top retailers, including Walmart, Target, Michaels, JoAnn Fabrics, and many more globally, American Crafts stands as one of the most branded and exciting crafts companies in the US. Our Marketing team plays a crucial role in promoting our brand and engaging our community of craft enthusiasts.

Who We Are Looking For: 
We are seeking a highly motivated and experienced Social Media Marketing Specialist to join our dynamic Marketing team. This role is essential in developing and executing social media strategies that enhance the visibility and engagement of the American Crafts suite of brands across various platforms, including craft and food sectors. The ideal candidate will have a strong understanding of social media platforms, experience in managing brand ambassadors, and a passion for crafting and food content.

This is an onsite, full-time position in Lindon, UT. 

Key Responsibilities:
  • Develop and implement comprehensive social media strategies for the American Crafts suite of brands, with a focus on crafting and food crafting.
  • Create and manage a detailed social media calendar and posting schedule across platforms including Facebook, Instagram, YouTube, Pinterest, TikTok, and X.
  • Monitor, analyze, and report on conversion rates, ensuring accountability for social media performance.
  • Manage the Brand Ambassador Team, including recruitment, training, and ongoing support.
  • Coordinate and distribute marketing assets to retailers, ensuring alignment with brand guidelines.
  • Organize and oversee video and photography shoots to produce high-quality content for social media and other marketing channels.
  • Schedule, monitor, and report on the performance of all social media content, providing insights and recommendations for improvement.
  • Plan and execute online contests and giveaways to drive engagement and growth.
  • Select and manage relationships with brand influencers, ensuring alignment with company goals and values.
  • Coordinate social media-driven customer service efforts, ensuring timely and effective responses.
Qualifications:
  • Bachelor’s degree in Marketing, Communications, or a related field preferred.
  • Minimum of 2 years of full-time experience in marketing or a related field, with extensive social media experience.
  • Proficiency with Meta Business Suite and other social media management tools.
  • Strong reporting and presentation skills, with the ability to analyze data and present findings.
  • Experience with affiliate marketing is preferred.
  • Expertise in keyword caption copywriting and content creation, including photo and video shoots.
  • Proven project management abilities, with a track record of managing multiple projects to meet deadlines.
  • Excellent copywriting and editing skills, with proficiency in both technical and creative writing.
  • Proficiency in Microsoft Office, particularly Excel and Word.
  • Ability to work efficiently on multiple projects simultaneously without sacrificing quality.
  • Detail-oriented, with a strong focus on accuracy and quality.
  • Strong professional communication skills, particularly in writing emails.
Compensation
  • $48-$58k, depending on experience.
What We Offer:
  • Competitive 401(k) and Roth Retirement Plans with matching contributions.
  • Comprehensive Health, Dental, and Vision Insurance.
  • Supplemental Critical Illness & Critical Accident Insurance.
  • Short Term/Long Term Disability Insurance.
  • Employee Assistance Program (EAP).
  • Flexible Spending Account (FSA) and Health Savings Account (HSA).
  • Life Insurance coverage.
  • Generous Paid Time Off and Holiday Pay.
  • Flexible work hours and remote work options.
  • Regular Employee Appreciation Events and Free Snacks and Soda.
  • Employee Discounts on our products.
  • Parental Paid Leave and Gym Membership options.
  • Fun employee events including costume contests at Halloween, Christmas party, and more
Equal Employment Opportunity (EEO):
American Crafts is committed to providing equal employment opportunities to all employees and applicants. We do not discriminate based on race, color, religion, sex, national origin, age, disability, or genetics. This policy applies to all aspects of employment, including recruiting, hiring, promotion, termination, and other conditions of employment. We comply with all applicable federal, state, and local laws.

If you are passionate about social media, crafting, and driving brand success, we invite you to apply for this exciting opportunity at American Crafts

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