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Social Media Marketing Specialist

2 months ago

Lindon, Utah, United States American Crafts Full time
About American Crafts

We are a leading manufacturer of crafting products, dedicated to providing high-quality materials and innovative solutions for crafters of all levels. Our mission is to inspire creativity and self-expression through our products and community.

Job Summary

We are seeking a highly motivated and experienced Social Media Marketing Specialist to join our dynamic Marketing team. This role is essential in developing and executing social media strategies that enhance the visibility and engagement of our brand across various platforms.

Key Responsibilities
  • Develop and Implement Social Media Strategies: Create and execute comprehensive social media plans to increase brand awareness, engagement, and conversions.
  • Content Creation and Management: Develop and manage a detailed social media calendar and posting schedule, including creating and curating high-quality content for various platforms.
  • Brand Ambassador Management: Recruit, train, and support a team of brand ambassadors to promote our brand and products.
  • Marketing Asset Distribution: Coordinate and distribute marketing assets to retailers, ensuring alignment with brand guidelines.
  • Content Production: Organize and oversee video and photography shoots to produce high-quality content for social media and other marketing channels.
  • Performance Monitoring and Reporting: Schedule, monitor, and report on the performance of all social media content, providing insights and recommendations for improvement.
  • Contests and Giveaways: Plan and execute online contests and giveaways to drive engagement and growth.
  • Brand Influencer Management: Select and manage relationships with brand influencers, ensuring alignment with company goals and values.
  • Customer Service: Coordinate social media-driven customer service efforts, ensuring timely and effective responses.
Qualifications
  • Bachelor's Degree in Marketing or Related Field: Preferred.
  • Minimum 2 Years of Marketing Experience: With extensive social media experience.
  • Proficiency in Social Media Management Tools: Meta Business Suite and other tools.
  • Strong Reporting and Presentation Skills: Ability to analyze data and present findings.
  • Experience with Affiliate Marketing: Preferred.
  • Expertise in Content Creation: Including photo and video shoots.
  • Proven Project Management Abilities: With a track record of managing multiple projects to meet deadlines.
  • Excellent Copywriting and Editing Skills: Proficiency in both technical and creative writing.
  • Proficiency in Microsoft Office: Particularly Excel and Word.
  • Ability to Work Efficiently: On multiple projects simultaneously without sacrificing quality.
  • Detail-Oriented: With a strong focus on accuracy and quality.
  • Strong Professional Communication Skills: Particularly in writing emails.
What We Offer
  • Competitive Compensation Package: $48-$58k, depending on experience.
  • Comprehensive Benefits Package: Including 401(k) and Roth Retirement Plans, Health, Dental, and Vision Insurance, and more.
  • Opportunities for Growth and Development: With a dynamic and innovative company.