VP of Digital Commerce

7 hours ago


Los Angeles, California, United States 24 Seven Talent Full time
VP of Digital/Ecommerce-Beauty-LA

24 Seven Talent is seeking a seasoned VP of Digital/Ecommerce-Beauty-LA to lead our digital marketing and ecommerce efforts. As a key member of our team, you will be responsible for driving aggressive, sustainable, and profitable growth through strategic planning, performance marketing, and customer experience optimization.

Key Responsibilities:
  • Develop and execute long-term growth strategies with P&L ownership, including product planning, promotional programs, and larger roadmap for growth while enhancing profitability for both DTC and Amazon.
  • Oversee and optimize performance marketing and paid media activities, including conversion rate optimization.
  • Drive first-class digital experience across all touchpoints, aligned with brand positioning and experience framework.
  • Oversee 360 performance marketing programs, including paid media, search, email & SMS marketing, affiliate marketing, and other emerging performance channels.
  • Amazon: Oversee Retail Media investments to drive growth, optimize profitability (ROAS).
  • Develop annual P&L, budget, volumes & sales goals, and perform regular sales forecasting & support annual budgeting process.
  • Ensure established growth plans & sales goals are met, or exceeded, and drive 3-year growth planning and forecasting for company's ecommerce channels.
  • Monthly P&L & profitability analysis to maintain healthy profit margins, and regularly track & report on progress of sales goals & maintain budget.
  • Ongoing analysis & optimization of content in the shopping funnel, revamp upsell/cross-sell tools/communications to increase AOVs, and stepped up efforts to optimize CLV, including driving repeat purchase, targeted remarketing, improved segmentation strategies, and continued Rewards Program optimizations and communications.
  • Further customer acquisition strategies, oversee SEO strategy and planning, including project-based and ongoing SEO efforts that may span technical optimizations as well as on and off-site content initiatives, and resource & infrastructure planning to sustain growth.
  • Drive large-scale site enhancements that offer more personalized consumer experience, evolved story-telling and creative execution on site to bridge content / commerce digital experience, and lead development & launch of key landing pages to support product launches and fuel category growth.


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