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Media Planning Supervisor

2 months ago

Miami FL USA, United States SourceLab Search Full time
About Us

We are a fast-paced performance marketing agency specializing in data-driven media solutions for our diverse clientele. Our team is dedicated to delivering high-impact media strategies that drive business growth through innovation and cutting-edge marketing technologies.

We are seeking a motivated and detail-oriented Supervisor, Media Planner to join our growing team in Miami. If you're passionate about media planning, have a knack for data analysis, and thrive in a collaborative environment, this is a great opportunity to develop your career in digital marketing.

Key Responsibilities
  • Develop and execute media plans across digital, social, and traditional channels, including display, search, video, and programmatic.
  • Conduct market and audience research to inform media strategy and identify the best platforms for client campaigns.
  • Support senior media planners and account teams in gathering data, evaluating media performance, and optimizing campaigns.
  • Monitor campaign pacing, performance, and budgets, ensuring timely delivery and results against KPIs.
  • Collaborate with media vendors, buying teams, and creative agencies to coordinate media placement.
  • Prepare client-facing reports and presentations with insights and recommendations based on campaign data.
  • Stay informed on industry trends, platform updates, and emerging media technologies to contribute fresh ideas to campaign strategies.
Requirements
  • Bachelor's degree in Marketing, Advertising, Communications, or a related field.
  • 1+ years of experience in media planning, buying, or a related marketing field (internships count).
  • Strong analytical skills and attention to detail, with a comfort level working with data and metrics.
  • Proficiency in media planning tools and software, such as Google Ads, Meta Business Suite, Google Analytics, and DV360.
  • Familiarity with digital media channels, including paid search, social media, programmatic, and display advertising.
  • Excellent verbal and written communication skills, with the ability to present complex data in a clear and concise manner.
  • Ability to multi-task, prioritize, and manage time effectively in a fast-paced environment.
  • A team player with a collaborative mindset and a willingness to learn and adapt.
Preferred Qualifications
  • Experience working within a performance marketing agency or a related field.
  • Basic knowledge of SEO, SEM, and website analytics tools.
  • Familiarity with CRM systems and marketing automation platforms.
Benefits
  • Competitive salary and performance-based bonuses.
  • Comprehensive health, dental, and vision insurance.
  • 401(k) with employer match.
  • Generous paid time off and holiday schedule.
  • Opportunities for professional development and training.
  • Fun and collaborative team environment with opportunities to grow.