Marketing Professional

2 weeks ago

Fort Lauderdale, Florida, United States Coldwater Creek Full time

Coldwater Creek Marketing Specialist Role

We are seeking a detail-oriented Marketing Specialist to join our fast-paced marketing team at Coldwater Creek. This role offers a unique opportunity to gain broad exposure to various marketing tactics while supporting the execution and management of multi-channel campaigns, with an emphasis on email and SMS marketing.

Key Responsibilities:

  • Support the company's marketing programs with a focus on email and SMS production, deployment, and scheduling.
  • Populate and update existing templates or create new ones with creative assets provided by the design team for daily email and SMS sends.
  • Validate deliverability, rendering, and performance using testing tools such as Email on Acid or similar platforms.
  • Link images, calls-to-action (CTAs), and landing pages to site assets, with a focus on maximizing conversion through strategic linking and landing page optimization.
  • Collaborate with site merchants to ensure featured product availability and placement on the site aligns with marketing initiatives.
  • Add alternate text, meta-data, and other essential information to enhance deliverability and improve SEO impact.
  • Assign customer segments and audiences to each campaign based on target strategy and business goals.
  • Schedule, monitor, and manage email and SMS campaigns, ensuring timely execution.
  • Collect and coordinate approvals from key stakeholders for final communication assets prior to deployment.
  • Execute and monitor A/B testing strategies for content, subject lines, pre-headers, and cadence to optimize performance.

Requirements:

  • 1-3 years of experience working in a marketing department, with a specific focus on email and SMS marketing production, deployment, and scheduling.
  • Strong understanding of audience segmentation, customer lifecycle, and contact strategy.
  • Analytical mindset with the ability to interpret marketing data and derive actionable insights to optimize campaigns.
  • Familiarity with email and SMS compliance regulations, such as CAN-SPAM, GDPR, and TCPA, as well as best practices for deliverability and engagement.
  • Strong communication skills, with the ability to work effectively with cross-functional teams, including creative, merchandising, and technical stakeholders.
  • Ability to quickly learn new systems and tools, troubleshooting issues and resolving challenges independently.
  • Strong attention to detail and an ability to manage multiple projects simultaneously while adapting to changing business needs.
  • Must be able to read, write, and speak English fluently.

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