Digital Marketing Content Developer

4 weeks ago

Independence, Ohio, United States Fleet Response Full time

The Digital Marketing Content Developer at Fleet Response is responsible for developing and implementing the company's brand strategy and employee engagement efforts. This role ensures all marketing efforts serve to achieve immediate and long-term business goals, identifying and executing improvements for processes, content, lead generation, and employee satisfaction.

Daily and Monthly Responsibilities
  • Develops video and digital content in support of the marketing initiatives for Fleet Response, including employee spotlight videos, industry expert videos, client videos, etc.
  • Develops and produces internal articles about our employees, headquarters, local community, etc.
  • Prepares monthly employee marketing activity, including the Employee of the Month Write-Up and Monthly Work Anniversary Video.
  • Contributes to the unit's overall marketing strategy by developing video and digital content using emerging technologies, platforms, and techniques.
  • Produces and edits videos and photography for websites, social, and electronic communications in a high-quality manner that is consistent with the company's image and brand.
  • Creates, develops, or secures all assets related to video production, including music, voiceover, visual graphics, etc.
  • Designs graphical elements and prepares images for company website, print, and social media.
  • Assists in oversight of company social media sites (LinkedIn, Facebook, Twitter, YouTube), works to create an ongoing calendar for posts, and posts content.
  • Interacts with users and responds to social media messages, inquiries, and comments.
  • Assists with employee and client Fleet Response events (as needed).
  • Manages website content for Fleet Response, including posting of articles/blogs/videos.
  • Keeps track of yearly activities to update on website as well as updating timeline wall at end of every year.
Skills and Qualifications
  • Bachelor's degree.
  • One year of video production experience.
  • Proficient in Adobe Premiere, After-Effects, and Photoshop video editing, producing, directing.
  • Written, verbal, and interpersonal communication.
  • Work effectively in a collaborative environment.
  • Creative mindset with a keen eye for detail with excellent organizational and multitasking abilities.
  • Be self-directed and self-motivated.
  • Moderate work - Exerting up to 50 pounds of force occasionally, and/or up to 50 pounds of force frequently to move objects.
  • Incumbent must be able to communicate with others.

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