Global Marketing Manager for Electrophysiology Portfolio Development
3 weeks ago
About Abbott Laboratories
Abbott Laboratories is a leading healthcare company that provides innovative solutions to help people live more fully at all stages of life. With a portfolio of life-changing technologies, we are committed to improving the health and well-being of individuals around the world.
Job Summary
We are seeking a highly skilled Global Marketing Manager to join our team in developing and commercializing our Electrophysiology portfolio. As a key contributor to our commercialization effort, you will provide guidance and support on product claims and messaging development activities, competitive analysis, and collaboration with global sales/marketing and clinical/product development teams.
Main Responsibilities
- Develop strategic plans to position and rationalize our products in the market, identifying key issues, strategies, and target audiences.
- Collaborate with marketing colleagues to develop integrated marketing business plans for assigned programs.
- Partner with clinical affairs, product development, and regulatory teams to build meaningful messaging and data generation plans to market and differentiate our EP portfolio.
- Presentation of clinical marketing plans to internal management.
- Development of infrastructure and operating procedures for capture and tracking of messaging, evidence generation, and claims development.
- Support market development activities through establishment of best practices and development of tools to raise awareness of our products' benefits.
- Build strong relationships with global teams to ensure successful launch of new sites/new products (tools/SW) and collaborate to ensure launch of new sales enablement tools.
- Collection and sharing of limited market release survey data with management.
Requirements
- Bachelor's degree.
- 5-7+ years' experience working in healthcare, medical devices, or technology-based products.
- Experience working in a broader enterprise/cross-division business unit model preferred.
- Ability to work in a highly matrixed and geographically diverse business environment.
- Strong verbal and written communications skills, with ability to effectively communicate at multiple levels in the organization.
- Multitasking, prioritization, and meeting deadlines in a timely manner.
- Strong organizational and follow-up skills, as well as attention to detail.
- Ability to travel up to 30%, including internationally.
Benefits
- Estimated salary: $95,000 - $190,000 per year, depending on location.
- Comprehensive health insurance plan.
- Excellent retirement savings plan with high employer contribution.
- Tuition reimbursement, Freedom 2 Save student debt program, and FreeU education benefit.
- Recognized as a great place to work globally and named one of the most admired companies in the world by Fortune.
About Us
At Abbott Laboratories, we are committed to making a positive impact on people's lives. Our mission is to improve the health and well-being of individuals around the world, and we invite talented professionals like you to join our team.
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