Director of Advancement and Alumni Communications

1 week ago


San Marcos, Texas, United States Texas State Full time
Job Description

The Director of Advancement and Alumni Communications is a key member of the University Advancement team at Texas State University. This role oversees and manages strategic marketing and communications programs and projects to increase awareness of and private support for the university, as well as grow alumni affinity and overall engagement.

Responsibilities
  • Develop and execute a communications strategy that engages, builds affinity with, and activates alumni, parents, and other constituents.
  • Drive the development and execution of marketing and social media strategies to cultivate pride and motivate investments in Texas State University.
  • Collaborate with internal and external stakeholders to develop compelling cases for support and identify targeted opportunities to promote gifts and other strategic donor communications.
  • Provide day-to-day oversight of development communications operations, working with the University Advancement Communications and Development teams and University Marketing department to advance communication and reporting priorities.
  • Analyze and interpret relevant communications data and information, making appropriate strategy recommendations based on findings.
Requirements
  • Experience in marketing and communications management, advanced writing, and editing.
  • Prior experience driving marketing and communications strategies and workflow.
  • Successful experience using all major forms of marketing communication vehicles.
  • Advanced level of writing and editing print and electronic communications.
  • Experience with directing strategy and budget development to meet organizational objectives.
  • Strong project management skills.
  • Experience supporting fundraising or alumni marketing and communications for a large public university or nonprofit organization.


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