Multicultural Marketing Executive

5 days ago


New York, New York, United States M Booth Full time
Senior Account Executive, Multicultural

We are seeking an experienced marketing professional to join our multicultural marketing team as a Senior Account Executive. This is a dynamic role that requires a deep understanding of multicultural nuances, consumer behaviors, and trends.

About M Booth

M Booth is a culture-first communications agency that attracts the best people and brands to a workplace alive with courage, ideas, respect, and humanity. We believe that inspiration, relevance, and leadership are about how you do it, not where you do it from.

Job Description

This is a hybrid role that involves serving as an embed on a portfolio of major skin/personal care brands and consulting on brands across the agency that need integrated multicultural marketing support. You will help craft strategies based on trends and insights that achieve brands' multicultural marketing goals in a bold way and assist with sell-in of this programming.

Responsibilities
  • Serve as an embed on a portfolio of major skin/personal care brands and consult on brands across the agency that need integrated multicultural marketing support
  • Help craft strategies based on trends and insights that achieve brands' multicultural marketing goals in a bold way and assist with sell-in of this programming
  • Build and execute strategies for influencer campaigns that reach and resonate with multicultural audiences to achieve the clients' objectives
  • Ideate and action creative concepts for multicultural campaigns and experiential moments that drive earned media and social
  • Produce influencer and press events including managing vendors, designing branded elements, developing messaging, and overseeing logistics
  • Collaborate with agency partners including paid media, organic social, and shopper to optimize campaigns
Requirements
  • Bachelor's degree or equivalent
  • Minimum 3-4 years dedicated experience in multicultural marketing inclusive of PR and influencer; experience in beauty, CPG, and working as part of an integrated agency team (IAT) a plus
  • Bilingual (Spanish-speaking), a plus but not required
  • Proven ability to effectively organize multiple deadlines across accounts and teams
  • Ability to work independently and multi-task in a team-oriented environment
Benefits
  • A workplace that's alive with courage, ideas, respect, and humanity
  • Professional growth and development programs to help advance your career
  • Comprehensive health care and wellness plans for your entire family
  • A 401(k) Savings Plan and Flexible Spending Accounts
  • Paid holidays, Unlimited Paid Time Off (Personal, Sick, Vacation), and Summer Fridays

The salary range for this position is $66,000 - $80,000 per year, depending on experience. If you are a motivated and creative marketing professional looking for a challenging role, please apply.



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