Multicultural Communications Strategist

5 days ago


New York, New York, United States Zeno Group Full time

Zeno Group, a global and integrated communications agency, seeks an experienced Multicultural Communications Strategist to lead our US Hispanic marketing efforts. We are looking for a passionate leader with a deep understanding of the multicultural audience landscape, who can develop and execute multi-channel communication strategies that drive business results.

About the Job
  • Develop and Execute Strategic Plans - Lead the development and execution of comprehensive strategic plans for clients across various industries, leveraging expertise in US Hispanic trends, strategy, and media.
  • Pitch and Deliver Results - This role requires delivering high-quality results, securing multicultural media coverage, and helping strengthen account teams' multicultural strategy executions savviness.
  • Built Strong Media and Partner Contacts - The ideal candidate will bring a robust network of top-tier and cross-category media and/or partner contacts to Zeno, including People En Español, CNN en Español, ESPN Deportes, Univision, Telemundo, Latino Times, and more.
  • Demonstrate Deep Knowledge of the Multicultural Landscape - Have a pulse on the multicultural audience landscape, insider knowledge, and ability to unearth strategic opportunities for clients across various sectors.
About You
  • 13+ years of experience at an agency or in-house, with primary expertise in US Hispanic earned media and strategy.
  • A proven track record of leading clients, being client-facing, and a leader who can


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