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Healthcare Marketing Leader

2 months ago

Marina del Rey, California, United States Wellth Full time
About Wellth

Wellth is a pioneering digital health company that has recently secured significant funding from leading investors. Our mission is to provide daily care motivation to individuals living with chronic conditions, empowering them to make healthier choices and improve their quality of life.

We don't just provide tools or apps; we harness the power of behavioral economics, habit science, and technology to drive sustainable behavior change in high-need populations. Our results have been impressive, with significant reductions in hospitalizations and improved health outcomes for our clients. We're committed to becoming the category leader in improving health outcomes for underserved populations.

Our work has a tangible impact on people's lives every day. We're a mission-driven organization where talented individuals can make a real difference and see the direct results of their efforts.

About the Role

As the Director of Acquisition Marketing at Wellth, you'll be our primary patient advocate and storyteller. We're seeking someone who can delve into patient populations, understand their motivations, fears, and behaviors, and develop a compelling brand and communication strategy. You'll own the patient-marketing strategy, channel strategy, message, tactics, and success metrics, driving awareness, enthusiasm, and participation in our programs.

You'll collaborate closely with our Product, Design, Behavioral Science, Data, and Operations teams. We're not just doing consumer marketing; we're conducting in-depth user research, focusing on patients who need our help the most, building products, scaling with automation, and continuously experimenting and measuring everything.

Success in this role requires generating awareness, interest, and enthusiasm in our target patient markets – individuals with chronic conditions who need help building healthy, lasting habits to improve their well-being and reduce hospitalizations.

Key Responsibilities
  • Conduct qualitative user research to build a rich profile of our target patients and their needs, wants, challenges, and motivations, serving as the voice of the patient within Wellth.
  • Craft our product brand and messaging to resonate with patients, positioning Wellth as a trusted partner in their healthcare journey.
  • Develop and evolve messaging used to communicate the value of our no-cost offering to patients across various marketing channels.
  • Identify and create high-value content to aid in the conversion funnel, including video, testimonials, web copy, blog posts, and social content.
  • Develop and refine segmentation that guides the patient journey from outreach to onboarding to successful health habit formation.
  • Advocate our approach with our customers – large health insurers and health systems.
  • Research and identify opportunities for new use cases and patient populations.
  • Conduct quantitative research and analysis to test, measure, and learn (e.g., A/B testing).
  • Grow and coach the acquisition marketing team.
Requirements
  • Bachelor's degree
  • Minimum of 8 years of marketing experience within a consumer-focused product, ideally within healthcare or wellness
  • Strong written and verbal communication skills, with experience in writing compelling content
  • Strong analytical, problem-solving, and project management skills
  • Experience in market research, sales, and product marketing engagement
  • Tremendous empathy, initiative-taking, and a collaborative attitude
  • Natural curiosity, a fearless question asker, detail-oriented, and a passion for healthcare
What We Offer
  • Flexible working arrangements, supporting strong remote-first practices and tools, with the option to work in our excellent gathering space
  • Dog-friendly office
  • Robust paid time off and generous parental leave program
  • Competitive salary
  • Health, dental, vision insurance, and FSA/HSA plans
  • The opportunity to have a positive impact on people who need it most
  • Support from a highly dedicated team focused on building the future of healthcare