Senior Director Global Marketing Lead

2 weeks ago

Warren, Ohio, United States Cooper Companies Full time
Job Description

About CooperSurgical

CooperSurgical is a leading provider of innovative fertility and women's healthcare solutions dedicated to empowering women, babies, and families at critical healthcare moments.

We deliver cutting-edge assisted reproductive technology and genomic solutions that enhance the work of healthcare professionals, driving better outcomes for families.

Our comprehensive portfolio includes over 600 clinically relevant medical devices for women's healthcare providers, offering testing and treatment options.

As a wholly-owned subsidiary of CooperCompanies (Nasdaq: COO), we are committed to advancing women's healthcare through innovative solutions.

Headquartered in Trumbull, CT, we produce and market a wide range of products and services for women's healthcare clinicians.

Responsibilities

Job Summary:

Lead the global marketing strategic planning process, setting direction and priorities for the organization. Collaborate with Marketing Leadership to execute and deliver tactical plans.

Lead a team of circa 12 marketing professionals focused on product marketing and regional implementation.

Essential Functions & Accountabilities:

  • Set the direction and priorities for the Marketing function
  • Participate in the strategic planning process and identify opportunities, driving the Marketing agenda
  • Collaborate with commercial leadership, business leadership, and stakeholders to drive Marketing strategy alignment and gather input
  • Assess market opportunities to effectively introduce portfolio into market, including business strategies, new product introductions, customer relationships, and future product development input
  • Lead cross-functional teams to deliver on business objectives
  • Develop recommendations for effective execution of commercial objectives
  • Standardize roles and responsibilities across regions and functions within the organization
  • Work with analytics to identify and monitor metrics to quantify organization success

Key Responsibilities:

  • Develop and implement differentiated positioning and communication strategies for CooperSurgical Fertility Solutions, in collaboration with the VP Marketing
  • Oversee product portfolio lifecycle management, including positioning, to drive profitable and sustainable growth
  • Provide insight into Voice of Customer priorities, based on KOL and field engagement, to ensure organization alignment
  • Able to work closely with Integrated Marketing services to ensure alignment and delivery of marketing plans
  • Manage budgets effectively, optimizing marketing spend to maximize ROI, and promote a culture of marketing efficiency and impact
  • Drive marketing excellence in product and regional marketing efforts
  • Build and cultivate a high-performing marketing team to execute strategies effectively
  • Monitor key metrics and objectives to inform business planning
  • Establish advertising and PR strategies to enhance brand visibility and promote both products and the company
  • Recruiting, hiring, and developing a staff of talented marketing professionals

Travel:

Around 20% per year of international travel to ensure global alignment and connection

Qualifications

Knowledge, Skills and Abilities:

  • In-depth knowledge and understanding of global Marketing
  • Strong people leadership with the ability to bring a global team together to achieve aligned results
  • Proven track record of making high-quality decisions based on analysis, experience, and judgment
  • Prior experience in leadership and mentoring roles within complex business environments
  • Able to identify the right marketing analytics, interpret, and develop actionable insights
  • Demonstrated ability to anticipate future consequences, create competitive strategies, and think strategically
  • International/Global experience

Work Environment:

Hybrid/Office based

Role will require prolonged sitting in front of a computer

Experience:

10+ years of successful experience in Medical, Med Tech, Consumer health, Pharmaceutical Marketing, Fertility with a minimum of 5 years leading a team

Track record of building strong brands and businesses, ideally in both B2B and B2C contexts

Background in healthcare marketing is preferred, but experience in related industries is acceptable

Experience in large companies with a deep understanding of global markets and dynamics

Experience in managing a team of marketing professionals for a minimum of five years

Education:

Bachelor's degree in marketing, Business, or a related field is required

Master's degree in marketing or business Administration is preferred

As an employee of CooperSurgical, you'll receive an outstanding total compensation plan.

We offer a great compensation package, medical coverage, 401(k), parental leave, fertility benefits, paid time off for vacation, personal, sick, and holidays, and multiple other perks and benefits.

Please visit https://www.coopersurgical.com to learn more about CooperSurgical and the benefits of becoming a member of our team.

To all agencies:

Please, no phone calls or emails to any employee of CooperSurgical about this opening.

All resumes submitted by search firms/employment agencies to any employee at CooperSurgical via-email, the internet, or in any form and/or method will be deemed the sole property of CooperSurgical, unless such search firms/employment agencies were engaged by CooperSurgical for this position and a valid agreement with CooperSurgical is in place.

In the event a candidate who was submitted outside of the CooperSurgical agency engagement process is hired, no fee or payment of any kind will be paid.

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status.

We are proud to be an equal opportunity workplace.

For U.S. locations that require disclosure of compensation, the starting base pay for this role is between $210,000 - $240,000. The actual base pay includes many factors, and is subject to change and modification in the future. This position may also be eligible for other types of compensation and benefits.

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