Marketing Expert

7 days ago

Boston, Massachusetts, United States North Coast Seafoods Full time

Job Summary:

We are seeking a highly skilled Digital Marketing Specialist to join our team at North Coast Seafoods. This is a full-time, exempt position with a competitive salary of $60,000 - $80,000 per year.

About the Role:

The successful candidate will be responsible for managing our social media channels and website, developing engaging content, analyzing performance metrics, and supporting various marketing campaigns. This role involves creating sales and marketing materials, managing email marketing programs, overseeing digital advertising efforts, and supporting public relations initiatives.

Main Responsibilities:

  • Manage social media platforms (Instagram, Facebook, YouTube, LinkedIn, TikTok), crafting monthly content calendars and scheduling posts that align with broader brand and marketing strategies.
  • Track, analyze, and report social media performance insights, using data to refine and optimize campaigns.
  • Support development and execution of targeted marketing campaigns for restaurant and retail customers.
  • Content Creation (marketing and sales material, social media assets) for both internal use and customer use including photography, videography, and editing.
  • Create internal sales and training material to support overall business.
  • Manage and grow email marketing program, targeting both business to business (B2B) and direct to consumer (D2C) audiences.
  • Assist in managing digital advertising campaigns across platforms such as Meta, LinkedIn, and Instacart aligning with overall business goals.
  • Support Public Relations strategy, including press release schedules and media outreach.
  • Support the promotion, planning, and execution of in-person events that showcase our seafood products.
  • Assist with graphic design and packaging development to align with brand identity.
  • Engage with industry partners to strengthen brand presence and promote seafood products across all sales channels.

Requirements:

  • Bachelor's degree in Marketing or a related field.
  • At least 1+ years' experience managing business or entrepreneurial social media accounts.
  • Interest or background in the food industry is a plus.
  • Video editing experience is a plus.
  • Familiarity with the business applications of social media platforms (Instagram, Facebook, X, YouTube, LinkedIn, etc.).
  • Proficient in analyzing social media metrics and translating data into actionable steps to improve campaign performance.
  • Proactive thinker, exceptional logic reasoning and problem-solving skill set.
  • Ability to understand and improve performance, efficiency and product yield.
  • Impeccable written and verbal communication skills.
  • Ability to prioritize and multi-task, with strong time management skills.
  • Strong interpersonal and communication skills.
  • Receptive to giving and receiving constructive feedback.
  • Basic graphic design experience.
  • Excellent attention to detail.
  • Familiarity with Google Analytics and other social media analytical tools a plus.
  • Experience with Adobe Suite preferred (Premiere Pro, Lightroom, Photoshop, etc.).

Benefits:

At North Coast Seafoods, we offer a comprehensive benefits package, including comprehensive health care coverage, vacation time, and 401(k) matching. Employees also have access to the highest quality seafood at cost.

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