Automotive Product Marketing Expert

5 days ago


Boston, Massachusetts, United States Steer Full time
About the Role

We are seeking a highly skilled Sr. Product Marketing Manager (PMM) to spearhead our Go-to-Market (GTM) activities.

This role requires strong communication and organizational skills, as you will be partnering with cross-functional teams to create marketing collateral and drive product growth.

Main Responsibilities:

  • Developing positioning, messaging, and launch plans for new products and features.
  • Collaborating with product, sales, customer success, and channel teams to understand their needs and develop a deep understanding of the target market, customer needs, and competitive landscape.
  • Crafting compelling product messaging and positioning that resonates with target audiences and differentiates us from competitors.
  • Managing and optimizing product launch campaigns to generate leads and drive product awareness.
  • Tracking and analyzing product marketing performance metrics and identifying areas for improvement.

You Will Have:

  • A minimum of 5 years of experience in product marketing at a B2B SaaS company.
  • A strong understanding of Pendo or similar software.
  • Experience working with software product organizations and a deep understanding of operating in a tech environment.
  • Proven experience launching new products with a fully integrated go-to-market plan and execution.
  • Excellent written and verbal communication skills, with a keen ability to translate complexity into simple, clear communication.

We Offer:

  • An estimated salary range of $120,000 - $180,000 per year.
  • 100% remote work option.
  • Flexible PTO with a minimum of 15 days off per year.
  • Generous parental leave policy.
  • 401k plan and learning stipend.

Why Join Steer?

We value diversity and believe that forming teams where everyone can be their authentic self is key to our success.



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