Senior Marketing Manager
1 month ago
Labelmaster is seeking a Senior Marketing Manager to play a key role in driving our marketing strategy and initiatives. As a seasoned marketing professional, you will be responsible for managing key marketing channels, optimizing campaigns, and collaborating with agencies to achieve aggressive revenue goals.
Key Responsibilities:
- Marketing Channel Ownership: Plan, execute, and optimize marketing campaigns across paid search, email, blog, social media, and trade shows.
- Campaign Testing and Optimization: Provide proactive recommendations for campaign optimizations and testing, collaborating with the analytics team.
- Agency Management: Partner with our PPC agency to achieve aggressive paid search revenue goals and work with additional agency partners as needed.
- Always-On Marketing and Campaign Planning: Own the annual marketing calendar to ensure effective optimization across owned and paid marketing channels.
- Messaging and Content Creation: Develop strong content and messaging to drive customer-first engagement.
- Lead Generation: Ideate and deliver case studies, blog posts, and one-pagers to drive lead generation.
- Sales Support: Partner with sellers to proactively suggest and execute ways to drive sales and identify MQLs.
- Customer Experience Support: Collaborate with the customer success team to develop marketing communications to improve customer experience.
- Project Management: Develop clear timelines for campaign deliverables and drive toward timely delivery.
- Trendsetting: Stay up-to-date on the latest SEO, SEM, and digital marketing industry information, trends, and opportunities.
Requirements:
- Demonstrated record of success developing impactful B2B go-to-market strategies and marketing campaigns, optimizing campaigns as needed.
- Strong platform knowledge of Google Analytics, Google AdWords, Power BI, Click Dimensions, Microsoft CE, and other reporting systems.
- Ability to be flexible and work within a fluid work environment.
Benefits:
- Competitive wage ($110,000 - $125,000)
- Medical, Dental, Vision & Life Insurance
- Onsite Wellness Program
- Education Assistance
- 401(k) with Matching
- Fitness Bank
- Pre-tax Transit Program
- Paid Time Off
- Medical & Childcare Flexible Spending Accounts
- Paid Holidays & Paid Diversity Days
- Volunteer Time Off
- Referral Bonus Program
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