Senior Marketing Manager

1 month ago


Chicago, Illinois, United States Labelmaster Full time
Job Overview

Labelmaster is seeking a Senior Marketing Manager to play a key role in driving our marketing strategy and initiatives. As a seasoned marketing professional, you will be responsible for managing key marketing channels, optimizing campaigns, and collaborating with agencies to achieve aggressive revenue goals.

Key Responsibilities:

  • Marketing Channel Ownership: Plan, execute, and optimize marketing campaigns across paid search, email, blog, social media, and trade shows.
  • Campaign Testing and Optimization: Provide proactive recommendations for campaign optimizations and testing, collaborating with the analytics team.
  • Agency Management: Partner with our PPC agency to achieve aggressive paid search revenue goals and work with additional agency partners as needed.
  • Always-On Marketing and Campaign Planning: Own the annual marketing calendar to ensure effective optimization across owned and paid marketing channels.
  • Messaging and Content Creation: Develop strong content and messaging to drive customer-first engagement.
  • Lead Generation: Ideate and deliver case studies, blog posts, and one-pagers to drive lead generation.
  • Sales Support: Partner with sellers to proactively suggest and execute ways to drive sales and identify MQLs.
  • Customer Experience Support: Collaborate with the customer success team to develop marketing communications to improve customer experience.
  • Project Management: Develop clear timelines for campaign deliverables and drive toward timely delivery.
  • Trendsetting: Stay up-to-date on the latest SEO, SEM, and digital marketing industry information, trends, and opportunities.

Requirements:

  • Demonstrated record of success developing impactful B2B go-to-market strategies and marketing campaigns, optimizing campaigns as needed.
  • Strong platform knowledge of Google Analytics, Google AdWords, Power BI, Click Dimensions, Microsoft CE, and other reporting systems.
  • Ability to be flexible and work within a fluid work environment.

Benefits:

  • Competitive wage ($110,000 - $125,000)
  • Medical, Dental, Vision & Life Insurance
  • Onsite Wellness Program
  • Education Assistance
  • 401(k) with Matching
  • Fitness Bank
  • Pre-tax Transit Program
  • Paid Time Off
  • Medical & Childcare Flexible Spending Accounts
  • Paid Holidays & Paid Diversity Days
  • Volunteer Time Off
  • Referral Bonus Program


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