Senior Marketing Operations Manager
3 weeks ago
At Upside, we're seeking a seasoned Senior Marketing Operations Manager to drive our email marketing campaigns and optimize their performance.
As a key member of our team, you'll be responsible for designing and implementing marketing strategies that maximize engagement and conversion rates.
You'll conduct A/B testing to refine our marketing approach and analyze data to inform decision-making and enhance overall performance.
Additionally, you'll manage and refine B2B marketing operations, coordinating efforts to support our growth and efficiency.
Working closely with our analytics team, you'll manage the lead lifecycle, improve funnel tracking, and multi-touch attribution.
You'll also work with marketing partners on program conceptualization, execution, and success measurement.
Using methods such as website A/B testing and optimizing lead routing, you'll establish and improve scalable marketing processes for campaign and lead generation and management.
Oversee lifecycle marketing strategy and execution.
Requirements include 8+ years of experience in marketing operations, with a focus on technology companies.
Experience building and implementing marketing and go-to-market strategies for B2B SaaS technology companies is a plus.
Knowledge of marketing automation platforms (e.g., Marketo, HubSpot) and CRM systems (e.g., Salesforce) is required.
Proficiency in data analysis tools (e.g., Google Analytics) and web and A/B testing tools (e.g., Optimizely) is a must.
This hybrid role requires working onsite at our DC, NYC, or Chicago office 2 days/week.
The US base salary range for this full-time position is $123,000 - $136,000 + bonus (for certain roles) + equity + benefits.
Medical, dental, and vision coverage starting on Day 1.
Unlimited PTO + 10 federal holidays + our annual, week-long Winter Break.
Flexible work environment + support for your home office setup.
Lunch reimbursement for in-office employees.
We're passionate about building a workplace that represents a variety of backgrounds, skills, and perspectives.
We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
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