Marketing Campaign Specialist

2 weeks ago

Saint Clairsville, Ohio, United States Lamar Media Full time

Are you passionate about marketing strategies and possess exceptional organizational abilities? This role is a vital part of our sales division, collaborating with Lamar account executives and clients to create impactful outdoor advertising initiatives that yield measurable outcomes.

The Sales & Campaign Coordinator is responsible for executing all sales administrative tasks that occur before and after the contract phase of the sales process.

Key Responsibilities:

  • Identifying new customer leads for the sales team.
  • Preparing sales presentations and proposals.
  • Coordinating the implementation of advertising campaigns sold by the sales team.
  • Supporting Account Executives, the Sales Manager, and/or General Manager with additional tasks as needed.

What We Offer:

  • A standard work schedule from Monday to Friday, 8 am to 5 pm.
  • An hourly wage of $21, based on relevant experience and qualifications.
  • 120 hours of paid time off (PTO), increasing with tenure.
  • 12 paid company holidays.
  • A comprehensive 6-week training program.
  • Opportunities for career advancement.
  • Continuous professional development and internal leadership programs.
  • Multiple medical plan options, along with dental and vision insurance.
  • 401K plan with company contributions.
  • Paid parental leave.
  • Wellness program incentives.

Qualifications:

  • Excellent command of the English language.
  • Proficiency in Microsoft Office and Gmail applications.
  • Strong interpersonal skills to manage sensitive and confidential situations.
  • Ability to enter and compile data accurately and promptly.
  • High energy, enthusiasm, and capability to meet deadlines.
  • Outstanding organizational skills and attention to detail.
  • Creativity and initiative with commercial awareness.
  • Knowledge of public relations practices.
  • Strong written and verbal communication skills.
  • Ability to work independently and proactively.
  • Problem-solving skills.

Education and Experience:

  • High school diploma or equivalent required; Bachelor's degree preferred.
  • Minimum of 2 years of relevant experience in sales, marketing, or administrative roles.
  • Experience in data management and Gmail preferred.

Daily Responsibilities:

Before Contract Phase:

  • Prospecting new customer leads.
  • Preparing sales presentations and proposals.
  • Providing product, promotion, and pricing information.
  • Maintaining customer database or CRM.
  • Tracking sales expenses and preparing reports.

After Contract Phase:

  • Coordinating and monitoring ongoing activities related to advertising campaigns.
  • Updating Account Executives and clients on campaign status.
  • Managing campaign progress and delivering installation and performance proof.
  • Resolving issues during campaigns by identifying solutions.

Work Environment:

The primary work setting is an office environment, with minimal physical demands such as lifting and reading. The role involves sitting for extended periods and requires effective communication skills.

About Lamar Media:

Founded in 1902, Lamar Advertising Company is a leading outdoor advertising firm, dedicated to helping businesses reach broad audiences through innovative advertising solutions.

We are committed to sustainable practices and reducing our environmental impact while fostering a culture of honesty and integrity.

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