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Digital Marketing Operations Specialist

2 months ago

Saint Louis, United States SureCam Full time
Job DescriptionJob Description

Day in the Life as a Digital Marketing Operations Specialist:

As the Digital Marketing Operations Specialist, you will play a crucial role in supporting and optimizing our marketing tools and campaigns across various digital channels by leveraging marketing automation best practices and operational efficiency, while also taking ownership of our social media presence.

Who We Are

SureCam is a fast-growing technology company in the telematics industry. We provide hardware and software to help small and mid-size companies manage their fleets. We believe that small and mid-size businesses keep our world running, and we’re proud to help them stay focused on what matters by making their fleet easy. We help these companies run their fleets safer, and more profitably, through our connected dash cameras and software platform.

Are you ready to make an impact? We are a team united by a vision to protect the lives and livelihoods of vehicle drivers, owners, and the communities they serve. We are committed to offering a simple and affordable solution for our target market. We’re here to help safety managers and fleet owners find the technology they need to get the job done. We believe every fleet, from 5 vehicles to 5,000 should have access to the same best-in-class technology that provides real-time visibility into what’s happening on the road.

Global footprint SureCam serves thousands of fleets around the globe, including North America, UK / Europe and Australia / New Zealand. Our HQ offices are in St. Louis, Missouri, and Reading, UK (outside London). While we primarily sell direct, we have an international network of resellers across four continents.

Responsibilities We Will Trust You With:

Marketing Automation Expertise:

  • Work directly within HubSpot and other related marketing tools to:
    • Execute, maintain, and continuously improve marketing automation functions.
    • Design, build, and test campaigns, emails, and webpages.
    • Create and maintain detailed documentation for marketing workflows, systems, and procedures. This includes process maps, standard operating procedures (SOPs), and guidelines. Regularly review and update documentation to ensure accuracy and alignment with current practices.
  • Collaborate with key stakeholders to:
    • Design, develop, and maintain core marketing operations processes and best practices.
    • Identify gaps in marketing processes and systems to optimize workflows.

Social Media Management:

  • Manage and maintain the SureCam social media content library, ensuring it stays up-to-date and aligned with strategic messaging.
  • Lead content creation, derivative content development, and content refresh efforts for social media platforms.
  • Oversee graphic design specifications and vendor project management for social media content.
  • Schedule and post social media content according to platform best practices for LinkedIn, Twitter, Facebook, and other platforms as adopted by the team.
  • Monitor and analyze social media engagement, identify trends, and adapt strategies accordingly.

Copywriting & Content Creation:

  • Plan, write, and publish high-quality content across various channels (blog posts, social media, emails, email newsletters, etc.)
  • Analyze content performance using metrics and adjust strategies accordingly
  • Collaborate with cross-functional teams (marketing, product, sales etc.) to ensure cohesive messaging

Project Management & Execution:

  • Utilize strong project management skills to:
    • Track and deliver critical marketing system and operational projects on time.
    • Ensure smooth campaign execution and maximize impact.

Additional Responsibilities:

  • Analyze marketing data and generate reports to identify trends, measure campaign effectiveness, and inform future strategies.
  • Stay up-to-date on the latest digital marketing technologies and best practices.

Qualifications:

  • 3+ years of experience in digital marketing operations or a related field.
  • Proven experience with marketing automation platforms, especially HubSpot.
  • HubSpot Marketing certification is a plus.
  • Strong understanding of social media marketing best practices and content creation strategies.
  • Experience with social media scheduling and management tools is a plus.
  • Experience with SEO copywriting – keyword optimized content that drives search engine rankings and resonates with target audiences
  • Excellent communication and collaboration skills, with the ability to work independently and as part of a team.
  • Proficient in project management and organizational skills.
  • Attention to detail and a commitment to accuracy.
  • Ability to manage multiple tasks simultaneously and prioritize effectively.

Perks:

  • Local candidates will enjoy a hybrid work schedule, but we will consider remote candidates with strongly matching skillsets
  • Office provided snacks
  • Comprehensive - medical, dental, vision, & 401k
  • Paid holidays and unlimited PTO

Belonging & Accommodations:

SureCam provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Disclaimer: The intent of this job description is to provide a representation of the types of duties and levels of responsibility that will be required of positions given this title. This job description shall not be construed as a declaration of the total of the specific duties and responsibilities of any position. Employees may be directed to perform job-related tasks other than those specifically presented in this description.