Marketing Campaign Specialist

2 weeks ago


Saint Clairsville, Ohio, United States Lamar Media Full time

Position Overview:
Are you passionate about marketing strategies and possess exceptional organizational abilities? This role is an essential part of our sales division, collaborating with account executives and clients to create innovative outdoor advertising initiatives that yield impactful results.

Key Responsibilities:
The Sales & Campaign Coordinator is responsible for executing all sales administrative tasks throughout the sales cycle, both pre- and post-contract phase.

  • Identifying and prospecting new customer leads for the sales team.
  • Preparing compelling sales presentations and proposals.
  • Coordinating the execution of advertising campaigns sold by the sales team.
  • Assisting Account Executives, the Sales Manager, and/or General Manager with additional tasks as needed.

What We Offer:
A structured work schedule from Monday to Friday, 8 am to 5 pm, with an hourly pay rate based on relevant experience and qualifications. Benefits include:

  • 120 hours of paid time off (PTO) that increases with tenure.
  • 12 paid company holidays.
  • A comprehensive 6-week training program.
  • Opportunities for career advancement and ongoing professional development.
  • Multiple medical plan options, dental and vision insurance.
  • 401K plan with company contributions.
  • Paid parental leave and wellness program incentives.

Qualifications:
The ideal candidate will possess:

  • Excellent command of the English language.
  • Proficiency in Microsoft Office and Gmail applications.
  • Strong interpersonal skills to manage sensitive situations.
  • High level of organizational skills and attention to detail.
  • Creativity and initiative, along with commercial awareness.
  • Knowledge of public relations practices.
  • Strong written and verbal communication skills.
  • Ability to work independently and solve problems effectively.

Education and Experience:
A high school diploma or equivalent is required, with a preference for a Bachelor's degree. Candidates should have at least 2 years of relevant experience in sales, marketing, or administrative roles, or an equivalent combination of education and experience.

Daily Responsibilities:
Before Contract Phase:
- Prospecting new customer leads.
- Preparing sales presentations and proposals.
- Providing product and pricing information.
- Maintaining customer databases and tracking sales expenses.

After Contract Phase:
- Coordinating ongoing activities related to advertising campaigns to ensure timely execution and excellent customer service.
- Keeping Account Executives and clients informed about campaign status and resolving any issues that arise.

Work Environment:
The primary work setting is an office environment, with minimal physical demands and less than 10% travel required.

About Lamar Media:
Founded in 1902, Lamar Media is a leading outdoor advertising company committed to sustainability and community engagement. We provide diverse advertising solutions, including billboards and digital displays, to help brands reach their target audiences effectively.



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