Revenue Growth Manager

3 weeks ago

Naples, Florida, United States Highgate Full time

Job Summary

The Sales Manager at Highgate is responsible for driving revenue growth and maximizing occupancy and Average Daily Rate (ADR) through effective sales strategies and techniques. This role requires a strong understanding of the hotel industry and the ability to develop and maintain relationships with key clients and stakeholders.

Key Responsibilities

  • Attend daily Highgate Hotel Business Review (HHBR) meeting to stay informed about hotel operations and sales performance.
  • Develop a comprehensive knowledge of the hotel's operations, including Food and Beverage, Guest Services, and Reservations, to effectively communicate with clients and stakeholders.
  • Stay up-to-date on company sales policies and SOPs, and ensure that the sales team is aware of and adheres to these policies.
  • Meet or exceed set sales goals and targets, and operate the Sales Department within established sales expense budget.
  • Participate in required and Saturday office coverage as scheduled, and be available to work flexible hours as needed.
  • Initiate and follow up on leads, and maintain an active sales solicitation program to drive revenue growth.
  • Monitor production of top accounts and evaluate trends within the market to inform sales strategies.
  • Regularly contact existing accounts based on the tracing frequencies of the Account Coverage Program, and meet or exceed sales solicitation call goals as assigned by the Director of Sales.
  • Invite clients to the hotel for entertainment, lunches, tours, and site inspections to build relationships and drive revenue growth.
  • Assist in implementing special promotions relating to direct sales segments, parties, sales blitzes, and other initiatives to drive revenue growth.
  • Assist in the preparation of required reports in a timely manner, and be familiar with all Highgate Hotel sales policies and selling techniques.
  • Conduct professional, thorough site inspections of the hotel with clients, exhibiting key features and benefits of the property.
  • Use the hotel's computerized sales management system to manage the hotel's business, including generating reports, entering business, blocking space, and building accounts.
  • Meet and greet onsite contacts, and abide by Prime Selling Time (PST) to ensure optimal sales performance.
  • Develop networking opportunities through active participation in community and professional associations, activities, and events to drive revenue growth.
  • Review meeting planner evaluations with the Director of Sales to ensure that issues receive follow-up, and entertain clients to build relationships and drive revenue growth.
  • Handle inquiries as part of the Inquiry Day Program, and perform other duties as requested by management.

Qualifications

  • College coursework in a related field is helpful, and experience in a hotel or related field is preferred.
  • A High School diploma or equivalent is required, and the ability to effectively communicate verbally and in writing with all levels of employees and guests is essential.
  • The ability to multitask and prioritize departmental functions to meet deadlines is critical, and a strong understanding of Windows, company-approved spreadsheets, and word processing is required.
  • Long hours may be required, and the ability to lift up to 20 pounds occasionally and up to 10 pounds frequently or constantly is necessary.
  • Effective communication and interpersonal skills are essential, and the ability to maintain regular attendance and adhere to Highgate Hotel Standards is required.
  • A strong commitment to providing excellent customer service and a positive attitude are essential for success in this role.

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