VP, Creator Strategy and Management

1 week ago

New York, New York, United States Collective Voice Full time
Job Description:

This role is critical to the business, driving our strategy vision in creator relations and overseeing teams that work with creators directly.

This is a highly cross-functional role best suited to a dynamic leader that drives strategy and communicates with multiple disciplines on how we can best serve our creators' needs.

Key Responsibilities:

  • Oversee structure and approach to recruiting and maintaining creator talent within the Collective Voice platform.
  • Understand intimately the creator lifecycle and where our team is best utilized to convert high potential and key creators to loyalists on the platform.
  • Manage a healthy pipeline of potential talent to work with and new opportunities for them.
  • Oversee key teams within the organization that interface with creators, including Creator Relations and Creator Recruiting.
  • Develop, communicate, and iterate on best practices that will serve as the foundation for these growing teams.
  • Drive marketplace and competitive insights to identify and assess long-term growth opportunities.
  • Collaborate closely with General Manager on the overarching influencer strategy for Collective Voice.
  • Collaborate closely with our campaign execution team.
  • Ensure that our top creators (both managed and recruited) are well represented in our campaigns, from casting through to execution.
  • Represent the needs of creators within the Collective Voice organization at large.
  • Understand intimately what creators want and need in a platform (from affiliate to campaigns).
  • Create a clear vision of our approach to working with Creators - how we will recruit and retain creators on the platform.
  • Communicate the vision and needs of the creators across the organization, driving change where necessary.
  • Represent Collective Voice in the creator space.
  • Meet regularly with agents and agencies, key figures in creator marketing.
  • Appear regularly in spaces that creators often congregate to showcase Collective Voice, our tools, and benefits.
  • Speak to Collective Voice's value externally through press, panels, and other public speaking opportunities.

Minimum Requirements:

  • Demonstrated leader, with experience overseeing teams and an ability to oversee unique departments.
  • Someone who has a positive team presence, possesses a get-it-done approach, and thrives in a fast-paced environment.
  • Experience in working with creators and their agents, negotiating with them and on their behalf, keeping our top influencers happy on the platform and representing CV at large.
  • Ability to use data to inform insights and business decisions.
  • Attention to detail and a respect for operations and process, as well as ability to problem solve cross-functionally while keeping the holistic needs of the business in mind.
  • Experience working with legal and financial teams and representing your team as a part of those operations.
  • Expertise on how the creator space is molding to the needs of advertisers, and anticipate how we can best serve them.
  • Excellence in communication - both internally and externally.

Qualification Requirements:

  • BA required.
  • 15 years experience in either creator or talent management.
  • 8+ years experience managing, building, and scaling teams.
  • A self-starter who possesses high energy and excellent presentation, creative, and analytical skills.
  • Detail-oriented with superior writing and verbal communication skills.
  • Able to simply and compellingly present complex strategies and proposals.
  • Manage multiple projects with tight deadlines; communicate effectively with a range of executives, department teams, and clients.
  • Be willing to take risks to ensure creative thinking and the best outcomes possible.
  • Ability to travel based on business needs.

Five Principles for Success:

  • Always improve, always advance.
  • Passionately professional.
  • Hypothesize - practice - validate - shikumika.
  • Maximize customer satisfaction.
  • Speed speed speed.

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