Channel Engagement Specialist
2 weeks ago
At MPLOY, we're seeking a skilled Channel Engagement Specialist to join our team. As a key member of our Channel Engagement Team, you will play a crucial role in leading media and web tagging, tracking, analytics audits, and implementation, data connections, reporting, and insight identification.
Key Responsibilities:- Analyze and draw insights from both media and business performance perspectives
- Identify trends, anomalies, and areas of improvement
- Conduct A/B tests and other optimization experiments to improve campaign performance
- Understand and communicate changes in algorithms, platform updates, and other factors impacting campaign performance
- Create compelling reports with data visualization tools
- Synchronize data from various channel platforms and formats
- Conduct analysis using online analytics tools to inform user behavior and traffic insights
- Develop tagging strategy and plan, implement, and QA tags in collaboration with channel specialists
- Assist in Data Stream and Storage setup, troubleshooting, and maintenance
- Maintain processes for collecting, cleaning, and storing web analytics, paid media delivery data, and client data
- Bachelor's degree
- 5+ years in an advertising or marketing agency setting with proven experience in analytics and reporting
- Knowledge of SEO, digital marketing, and various media channels
- Experience creating compelling reports with data visualization tools
- Ability to synchronize data from various channel platforms and formats
- Extensive experience using online analytics tools like Google Analytics or Adobe Analytics
- Experience with tag deployment and troubleshooting
- Ability to translate and relay technical concepts to stakeholders
- Comfortable working in a fast-paced, fun, and entrepreneurial environment
- Ability to manage multiple projects to achieve organized, on-time results
- Strategic Thinker
- Data Analysis Proficiency
- Communication Skills
- Collaborative Team Player
- Adaptable
- Business Acumen
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