Marketing Specialist
3 days ago
Retail Marketing Specialist needed to develop marketing materials for United Pacific's retail locations. Collaborate with Category Managers and product vendors to create visually appealing marketing collateral, ensuring consistency with United Pacific's brand image. Assist the Brand Marketing Director in developing advertising plans to achieve company sales goals, analyzing industry trends and competitor activity to inform marketing strategies.
- Create in-store advertising collateral, including shelf tags, window clings, and signage.
- Evaluate vendor performance for printed materials, ensuring competitive pricing and service levels.
- Oversee impulse surveys, collecting data and producing reports for Category Managers, retail teams, and senior leadership.
- Develop digital marketing campaigns, working with the VP Marketing & Merchandising to promote products and programs through video screens, social media channels, and online platforms.
- Maintain a strong understanding of customer feedback, product trends, and industry developments to inform marketing decisions.
Requirements:
At least 3 years' experience in graphic design, marketing, or a related field, preferably in retail, restaurant, or consumer goods environment.
A 4-year degree in Marketing is required. Proficiency in visual design tools like Photoshop, InDesign, Illustrator, and Adobe Creative Suite is essential. Experience with digital marketing tools, writing HTML, and project management is preferred.
Salary Range: $80,000-$110,000 per year
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