Senior Manager, Sports

6 days ago


San Mateo, California, United States Rakuten Group, Inc. Full time
About Rakuten Group, Inc.

Rakuten Group, Inc. is a leading e-commerce company that operates a global network of businesses, including e-commerce, digital content, advertising, entertainment, and communications. With a presence in over 30 countries, Rakuten has a diverse portfolio of companies that cater to the needs of consumers and businesses alike.

Job Summary

We are seeking a highly skilled and experienced Sports Partnership Manager to join our Rakuten Sports & Entertainment team. The successful candidate will be responsible for managing the day-to-day operations of marquee partnerships to drive brand awareness and leverage national sports and entertainment partnerships.

Key Responsibilities
  • Directly manage the day-to-day operations and relationship management of assigned Sports & Entertainment partnerships
  • Collaborate with internal teams to ensure proper tracking and reporting is in place
  • Day-to-day agency management responsibilities to include reporting and tracking of agency hours, reviewing, and processing SOWs with legal and finance, creating supporting documents for budget approvals
  • Support Director in the creation of annual activation plan in partnership with SVP and sports & entertainment team to align with the Rakuten brand and to authentically reach each partnership audience in unique ways
  • Manage coordinator assigned to support managed partnerships. Ability to clearly define roles and responsibilities and delegate as necessary.
  • Guide direct report and internal teams on asset tracking best practices and ensure recapping and reporting is in place for each partnership
  • Drive cross-functional teams (creative, business intelligence, brand, legal, social, email, etc.) to successfully integrate partnership campaigns
  • Support Director and SVP in renewal and new partnership negotiations including reviewing deal structures and contracts and creating sell-in documents under guidance of Director and SVP for leadership
  • Achieve mutual KPI goals for acquisition and brand awareness with strategic partners
  • Establish partner-specific KPIs; assure constant reporting and tracking; requires an objective assessment of the overall partnership portfolio, to determine lifetime value and efficacy
  • Possessing the innate ability to collaborate/motivate internal & matrixed teams, to design and implement singular partnership opportunities, and achieve annual acquisition & revenue goals
Requirements
  • Direct experience managing multiple sports & entertainment partnerships simultaneously on behalf of a brand (agency, property, or brand side) and experience with high-visibility properties and athletes or celebrities
  • Strong industry knowledge of brand partnerships in the sports and entertainment space and talent management experience
  • Experience in managing productions and campaigns with celebrity talent/athlete integration
  • Highly organized with an attention to detail
  • Highly developed verbal and written communication skills, including communications to senior management and strong conflict resolution skills
  • Comfortable navigating legal and commercial frameworks
  • Comfortable working events that require time in the evenings and on weekends
Preferred Qualifications
  • 8 - 10 years of experience in the sports & entertainment industry with experience directly managing partnerships
  • BA degree (or similar); sports marketing or business focus preferred
Five Principles for Success

Rakuten employees are expected to model the 5 Shugi Principles of Success:

  • Always improve, Always Advance - Only be satisfied with complete success - Kaizen
  • Passionately Professional - Take an uncompromising approach to your work and be determined to be the best
  • Hypothesize - Practice - Validate - Shikumika - Use the Rakuten Cycle to succeed in unknown territory
  • Maximize Customer Satisfaction - The greatest satisfaction for our teams is seeing their customers smile
  • Speed Speed Speed - Always be conscious of time - take charge, set clear goals, and engage your team


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