Senior Vice President of Marketing

Why Consider a Career with Sikorsky Financial Credit Union?
Sikorsky Financial Credit Union has been recognized as the leading Credit Union in Connecticut for five consecutive years. As one of the largest credit unions in the state, we manage over $1 billion in assets and are committed to continuous growth.

If you are dedicated to assisting individuals in reaching their financial aspirations and wish to positively impact the local community, we encourage you to explore this opportunity. We seek skilled professionals to enhance the banking experience for our esteemed members.

At Sikorsky Financial Credit Union, we offer numerous advantages. Enjoy a balanced work-life dynamic, competitive compensation, and a comprehensive benefits package that includes paid time off, medical and dental coverage, a 401K plan with company matching, tuition reimbursement, and more. Please review the details below to learn more about this role.

General Overview:

The Senior Vice President of Marketing and Strategic Growth is responsible for providing strategic direction and leadership for the Credit Union's branding efforts. This role involves developing, managing, and executing organization-wide marketing and business development initiatives aimed at enhancing member engagement and supporting the Credit Union's growth objectives. The position entails direct oversight of the Marketing and Business Development teams and operates under the guidance of the SVP/Chief Lending & Growth Officer with minimal supervision.

Key Responsibilities:

1. Formulates and implements comprehensive brand equity, membership growth, marketing, and communication strategies that align with the Credit Union's mission and strategic objectives.
2. Creates and executes digital marketing, social media, content marketing, and online advertising strategies to boost awareness, engagement, and conversions. Ensures consistent messaging across internal and external audiences, including the development of promotional materials, campaigns, and advertising content through various multimedia channels.
3. Leads the organization's social media initiatives, ensuring an active and engaging presence across relevant platforms while leveraging these channels for brand enhancement and member interaction.
4. Prepares and manages the budget while executing the annual marketing and business development plan in alignment with the Credit Union's Strategic Plan and growth targets.
5. Oversees the Credit Union's website and messaging across all member-facing platforms (online banking, mobile banking, statements, etc.) to maximize usage, cross-selling opportunities, and digital engagement while ensuring compliance with all regulations.
6. Maintains the visual identity of branches and facilities from a branding and marketing perspective.
7. Directs the community business development team, focusing on expanding the Credit Union's Select Employer Groups (SEG) and enhancing engagement within the community and local businesses.
8. Utilizes available data to inform business decisions. Analyzes marketing campaign performance against key performance indicators such as return on investment (ROI), conversion rates, member acquisition costs, and engagement metrics across various channels.
9. Conducts market research studies and surveys to gain insights into market trends and member preferences. Leverages data to analyze member behaviors and life cycle data, extracting actionable insights to personalize member experiences, enhance engagement strategies, and improve retention rates.
10. Manages the Credit Union's community outreach initiatives and represents the organization at various community events and associations.
11. Oversees, develops, and leads the Marketing and Business Development teams to ensure alignment with the Credit Union's strategies and service expectations.
12. Evaluates and recommends staffing needs within the department. Ensures timely completion of employee performance evaluations, including goal setting, constructive feedback, and career development planning. Recommends and documents employee counseling and disciplinary actions in collaboration with Human Resources.
13. Fosters a positive work environment by recognizing top performers and communicating in a manner consistent with professional standards while exemplifying the Credit Union's core values.
14. Stays informed about industry developments, including changes in regulations and technology.
15. Ensures compliance with company policies and procedures as well as Banking/Credit Union regulations.
16. Performs additional duties as necessary.

Essential Skills, Knowledge, and Requirements:

1. Bachelor's degree in marketing, communication, business administration, or a related field is required.
2. A minimum of 7 years of experience in the financial services industry is preferred (with at least 3 years in digital or mobile platforms).
3. At least 3 years of management experience is required.
4. Exceptional communication and organizational skills with a focus on teamwork, project management, and follow-through.
5. Comprehensive knowledge of contemporary marketing, customer experience, brand, product, and service management theories, practices, and methodologies, including evolving market dynamics and consumer preferences. Ability to translate research and data into effective marketing and member experience strategies that drive growth and profitability.
6. Highly organized, creative, and strategic thinker with the ability to collaborate across the organization. Strong understanding and proficiency in traditional and online marketing strategies, tools, and methodologies.
7. Results-oriented, self-motivated, and capable of working independently with strong analytical skills.
8. Proficient in Microsoft Office, particularly Word, PowerPoint, and Excel.

Sikorsky Financial Credit Union is an equal opportunity employer committed to diversity and inclusion. We welcome applicants from all backgrounds, including age, color, ethnicity, familial or marital status, gender identity or expression, language, national origin, physical or mental disability, military or veteran status, race, religion, sexual orientation, and socioeconomic background.