Current jobs related to Vice President Marketing - Stratford - Sikorsky Financial Credit Union

Why Join the Sikorsky Credit Union Team?
Sikorsky Credit Union has been named the #1 Credit Union in Connecticut for 5 years in a row. We are one of the largest credit unions in the state, with over $1 billion in assets, and we continue to grow

If you are passionate about helping people achieve their financial goals and want to make a difference in the local community, we want to hear from you We are looking for talented people to help us improve the banking experience for our valued members.

Working at Sikorsky Credit Union has its benefits. You’ll enjoy an awesome work-life balance, competitive pay, and an excellent benefits package that includes paid-time off, medical/dental, 401K plan with company match, tuition reimbursement and more Please check out the details below to learn more about this position.

General Summary:

The Vice President of Marketing and Strategic Growth provides strategic oversight and leadership of the Credit Union’s brand, responsible for developing, managing, and implementing organization wide marketing and business development programs to increase member engagement and support the Credit Union’s growth initiatives. Direct oversight of Marketing and Business Development teams. The Vice President Marketing & Strategic Growth works under the direction of the SVP/Chief Lending & Growth Officer and requires minimal supervision.

Key Responsibilities:

1. Develops and executes enterprise brand equity, membership expansion, marketing and communication strategies that align with the credit union’s mission and strategic goals.
2. Develops and executes digital marketing, social media, content marketing, and online advertising to drive awareness, engagement, and conversions. Ensures consistent messaging to both internal and external communities, including the development of collateral design, merchandising, campaigns, communication management, and advertising messaging via multimedia channels.
3. Directs the organization’s social media strategy, ensuring active and engaging presence across relevant platforms, and leveraging the channels for brand building and member engagement.
4. Prepares budget and executes annual marketing and business development plan in coordination with the Credit Union’s Strategic Plan and organizational growth goals.
5. Manages credit union website and messaging across all other member facing platforms (online banking, mobile banking, statements, etc.) to ensure credit union is maximizing usage, cross-selling and digital engagement potential while ensuring compliance with all regulations.
6. Responsible for the image of branches and facilities from a brand/Marketing standpoint.
7. Directs efforts of community business development team, including but not limited to expanding the Credit Union’s Select Employer Groups (SEG) and increasing engagement within the community and with local businesses.
8. Utilizes available data to drive business decisions. Analyzes the performance of marketing campaigns against key performance indicators such as return on investment (ROI), conversion rates, member acquisition costs, and engagement metrics across different channels.
9. Undertakes market research studies and surveys to better understand the market and member preferences and experience. Utilizes available data to analyze member behaviors and life cycle data, extracting actionable insights to personalize member experiences, enhance engagement strategies, and improve retention rates.
10. Manages the Credit Union’s community giving efforts (Sikorsky Cares) and represents the credit union at various community events and associations.
11. Oversees, retains, develops, and directs the Marketing and Business Development teams to ensure they are delivering on the credit union strategies and expected service levels.
12. Evaluates and recommends the appropriate staffing needs of the department. Ensures that all employee performance appraisals are completed and administered in a timely manner, including goal setting, providing constructive feedback in a professional manner, and developing a career path for each individual. Recommends, documents, and administers employee counseling and disciplinary actions in coordination with Human Resources.
13. Promotes and maintains a positive work atmosphere by recognizing top performers and communicating in a manner consistent with professional standards and demonstrating the Credit Union’s core values.
14. Keeps abreast of industry developments including, but not limited to, changes in regulations and technology.
15. Ensures adherence to company policies and procedures and Banking/Credit Union regulations.
16. Performs additional duties as required.

Essential Skills, Knowledge, and Requirements:

1. Bachelor’s degree in marketing, communication, business administration or related field required.
2. Minimum of 7 years of working experience in financial services industry preferred (minimum of 3 years working with digital or mobile platform).
3. Minimum of 3 years of management experience.
4. Outstanding and proven communication and organizational skills with a focus on teamwork, project management and follow-up.
5. Proven knowledge of state-of-the-art marketing, customer experience, brand, product, and service management theory, practices, techniques, and methodology, including changing market dynamics and consumer preferences. Ability to translate research and data into marketing and member experience strategies that drive growth and profitability.
6. Highly organized, creative, and strategic thinker with the ability to collaborate across the organization. Strong understanding and proficiency of traditional and online marketing strategies, tools, and methodologies.
7. Results driven, self-motivated and able to work independently with strong analytical skills.
8. Exceptional knowledge of Microsoft Office, specifically Word, PowerPoint, and Excel.

Sikorsky Credit Union is an equal opportunity employer that is proud of its commitment to diversity and inclusion. Therefore, we welcome applicants from all communities, including age, color, ethnicity, familial or marital status, gender identity or expression, language, national origin, physical or mental disability, military or veteran status, race, religion, sexual orientation, and socioeconomic background.