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Marketing Manager Business Programs

2 months ago

Salem, Oregon, United States Urban League of Portland Full time
Job Title: Marketing Manager Business Programs

At Energy Trust of Oregon, we are seeking a highly skilled Marketing Manager Business Programs to join our team. As a key member of our marketing team, you will be responsible for developing and executing integrated marketing and communication campaigns to raise awareness of and promote our business-to-business programs and services throughout Oregon and SW Washington.

Key Responsibilities:
  • Manage annual marketing planning in collaboration with Sr. Marketing Manager-Business Programs and oversee tactical execution for internally run program marketing.
  • Provide regular status updates and develop final reports on the performance of marketing campaigns and tactics.
  • Secure resources necessary for the development and delivery of marketing plans, including contracting with creative vendors, overseeing the work of media buyers and contributing to Public Relations strategies for internally run program marketing.
  • Oversee planning for and execution of specific activities, such as photo or video shoots, in collaboration with other Program Marketing Team staff.
  • Oversee the marketing scope of a large, outside consulting firm responsible for implementing Energy Trust's New Buildings program.
  • Collaborate with the Sr. Marketing Manager-Business Programs to develop cross-cutting business-to-business marketing campaigns.
  • Provide subject matter expertise and consultation to program designers, outreach managers and brand marketing team members on projects and campaigns designed to reach and serve industrial and agricultural customers, small businesses, and members of the commercial architecture, engineering and construction industry.
  • Support stakeholder coordination.
  • Identify market research needs, contract with researchers and manage projects to inform campaign planning and program design.
  • Continue to expand Energy Trust's relationships and engagement with diverse content creators, creative agencies, and vendors to support inclusive and multicultural marketing best practices.
  • Participate in and provides input to inform annual budgeting and business planning processes.
  • Perform other job-related duties as assigned.
Requirements:
  • Bachelor's degree in marketing, public relations, advertising, brand marketing, or a related field, or equivalent professional experience managing in-house marketing or working at a creative agency or consulting firm.
  • 4 years' experience developing and/or managing the execution of business-to-business marketing plans.
  • Demonstrated ability at creating campaigns to reach diverse audiences.
  • 2 years of experience managing multiple vendor contracts and developing and managing budgets of $100,000 or more.
  • Experience managing the work of and providing effective direction to media buyers, brand agencies, creative services vendors, public relations practitioners or other professional services firms.
  • Experience scoping and/or applying quantitative and qualitative market research to inform marketing and public relations campaigns.
  • Experience working in an interdisciplinary environment with technical teams.
  • Prior experience working in the energy or commercial building industry is preferred.
  • Strong interpersonal skills.
  • Excellent oral, written communication abilities including strong attention to detail.
  • Proficiency in Microsoft Word, Power Point and Excel software programs.
  • Ability to attend and participate occasionally in community events throughout Oregon.
  • Occasional travel may be required to attend monthly team meetings, quarterly all staff meetings and out of state conferences.
What We Offer:
  • Health/dental/vision insurance.
  • Employer sponsored and paid life/disability.
  • 401(k) with a company contribution of 6% of your salary after 90 days of employment.
  • TriMet pass.
  • Access to health and dependent FSA/HSA accounts.
  • Generous paid vacation, holidays and sick days.
  • Paid volunteer hours.
  • Employee assistance program.
  • Career advancement opportunities.
  • Great colleagues and culture.
  • Flexibility to work from home and/or an office space at the Portland, OR location.
  • Work from home laptop provided.

Please submit a cover letter and resume on Energy Trust's website. We are an equal opportunity employer and welcome applications from diverse candidates.