Senior Marketing Director
3 weeks ago
Senior Marketing Director
About Linder Turf & TractorLinder Turf and Tractor is a leading provider of turf and tractor equipment, committed to delivering exceptional customer service.
CompensationSalary: $120,000 - $150,000 per year, depending on experience.
ResponsibilitiesAs Senior Marketing Director, you will be responsible for developing and implementing effective marketing strategies to drive sales growth across all product lines. Key responsibilities include:
- Market research to identify trends and opportunities in the industry
- Development of econometrics forecasting models to predict market demand
- Evaluation of market penetration by geographic area
- Creation of economic and demographic intelligence modeling systems to inform marketing decisions
- Development of performance standards and measurement systems to track progress
- Conducting market and opinion surveys to gauge customer sentiment
- Providing manufacturer-required information within established timeframes
- Designing and implementing advertising programs to reach target audiences
- Developing sales documents and sales aids to support sales efforts
- Communicating marketing information to the sales force and management team
- Maintaining ongoing analysis of market progress to determine if sales and marketing goals are being met
To succeed in this role, you will need:
- Bachelor's degree in Marketing or related field
- Ten years of marketing experience, preferably in the turf and tractor industry
- Strong understanding of market systems and modeling techniques
- Excellent statistical, research, and math skills
- Able to adapt to changing priorities and work in a fast-paced environment
- Exceptional interpersonal communication skills, both written and verbal
- Highly motivated individual with a passion for marketing and sales
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