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E-commerce Director

2 months ago

San Diego, California, United States Bumble Bee Foods, LLC Full time
About the Role

We are seeking an experienced E-commerce Director to lead and elevate our sales and marketing performance. This individual will be responsible for effectively establishing our digital shelf and bringing brand strategies to life across E-commerce environments.

Key Responsibilities

Strategy:

  • Develop and execute short/long-term strategy to capture fair share of the E-commerce channel.
  • Develop a business case to justify and prioritize resources needed to win within the channel and key customers.
  • Sync E-commerce strategy with Brand and Sales strategy to ensure a seamless consumer journey.
  • Contribute to annual strategy planning process.

Product & Distribution:

  • Collaborate with Marketing & Supply Chain to establish an optimal E-commerce product and packaging portfolio to maximize revenue, profit and consumer reach.
  • Ensure timely, accurate, and consistent product content syndication across all E-commerce platforms.
  • Evaluate and optimize current product portfolio sold across current E-commerce platforms.
  • Collaborate with Brand Marketing on innovation / new product development initiatives for the channel.
  • Identify and secure new customer / distribution opportunities.

Promotion:

  • Harmonize funding budgets (trade, consumer / shopper, and digital advertising) to maximize total return.
  • Collaborate with Brand Marketing on digital content including: Owned digital channels (website eCommerce / product locator), Social Media/Social Commerce, and cross-channel content mapping.
  • Identify, recommend, and execute E-commerce media strategy across platforms.
  • Allocate, execute, and maximize / measure ROI / ROAS on Digital Customer Marketing Budget.
  • Develop and execute customer specific digital shopper marketing programs.
  • Define and report on KPI's for content and media effectiveness.

Operations:

  • Oversee catalog management of over 150 unique items, ensuring product listings are accurate, up-to-date, and optimized for search and conversion.
  • Manage purchase orders (PO) and coordinate with Supply Chain to ensure timely fulfillment and delivery.
  • Assist Supply Chain in the implementation of programs to support E-commerce growth, including logistics optimization.

Partnerships:

  • Be the company E-commerce subject matter expert, establishing internal and external partnerships to build and execute E-commerce strategy.
  • Internal: fully integrate with Brand management and Sales; establish effective working relationships across multiple cross-functional teams.
  • External: forge strategic partnerships with key digital players including agency partners, retail media groups, key customer marketing teams, broker E-commerce teams, and others to co-develop winning business plans.
  • Business ownership for key Pure Play E-commerce customers.
  • Provide e-commerce guidance to brick-and-mortar colleagues.

Budget & Performance:

  • Contribute to setting, managing, and achieving budgeted targets including achieving channel volume, sales, share, and margin targets.

Measurement & Insights:

  • Employ 'test and learn' mindset to progress toward vision of being a best-in-class brand in E-commerce.
  • Understand e-commerce consumer and segmentation.
  • Establish channel measurement framework and expertise to regularly share back to the business.

People Management:

  • Effectively lead and develop direct report.
  • Manage broker partner to ensure delivery of the business.