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Director of Seller Marketing

1 month ago

San Francisco, California, United States Whatnot Full time
About Whatnot

Whatnot is the largest livestream shopping platform in North America and Europe, connecting buyers and sellers through a unique blend of community, shopping, and entertainment. Our mission is to empower individuals to build businesses out of their passions and bring people together through commerce.

Job Description

We are seeking a seasoned marketing leader to join our team as a Director of Seller Marketing. This role will be responsible for developing and executing a comprehensive marketing strategy to attract and retain sellers on our platform.

Key Responsibilities
  • Develop and implement a go-to-market strategy to attract new sellers and grow existing ones
  • Partner with the sales team to define and test value propositions, positioning, and messaging
  • Collaborate with paid marketing to develop core messaging, value props, and creative assets
  • Work with the lifecycle function to build content for campaigns and activate sellers
  • Partner with product and growth to tell the Whatnot B2B message across the funnel
  • Refine the in-person events strategy for growing sellers through cons and events
  • Build a highly collaborative partnership with the creative team to create content and campaigns
  • Own the measurement framework for how seller marketing efforts drive brand and business impact
Requirements
  • 10+ years of marketing experience, including time at a high-growth consumer startup
  • Proven experience in B2B marketing through chapters of hyper growth, preferably within a marketplace, e-commerce, or software space
  • SMB experience is a huge plus
  • Strong understanding of various enthusiast communities, including sports cards, trading cards, comics, coins, and fashion
  • Proficiency in social media platforms, community management tools, and data analytics tools
  • Experience in organizing and executing virtual or physical events
  • Comfort in being analytical, owning budget and ROI metrics
What We Offer
  • Competitive salary range: $240,000/year to $285,000/year
  • Benefits, including flexible time off, health insurance, and work-from-home support
  • Equity and parental leave