Associate Brand Manager

5 days ago


Concord, Massachusetts, United States Welch's Full time
About the Role

We are seeking a highly motivated and experienced Associate Brand Manager to join our team at Welch's. As a key member of our brand management team, you will play a critical role in driving growth and innovation across our Refrigerated Juice Platform.

Key Responsibilities
  • Collaborate with the Brand Manager to develop and execute annual business plans, including management of plan, communication, and key updates.
  • Utilize data tools and consumer insights to become an expert in your consumer, category, and customers, leading to insights, strategies, and data-driven decisions.
  • Conduct analysis of competition, category, and track business results monthly to provide a summary of business performance, while identifying meaningful risk, contingencies, and recommendations across the 4 Ps.
  • Lead the cross-functional team in the development and implementation of product line extensions and renovations.
  • Collaborate with Sales in the development of sales materials, consumer promotions, plan initiatives, and new products sell-in; attend Customer sales calls when needed.
  • Identify and execute cost-savings initiatives aimed at improving profitability of the platform.
  • Support the agency briefing process across all creative, packaging, and campaign needs.
  • Establish and foster productive working relationships with agency partners, brand counterparts, and cross-functional partners to execute winning marketing plans and creative executions.
Requirements
  • Demonstrated leadership ability, analytical skills, presentation skills, and creativity.
  • Ability to think strategically, plan, and execute promotions, marketing plans, and product launches.
  • Strong interpersonal skills and the ability to communicate and influence effectively.
  • Goal-oriented and focused on delivering results.
  • Ability to take initiative, apply an appropriate sense of urgency.
  • Accountable and take ownership of marketing projects using strong project management skills.
  • Leads through influence with experience leading and collaborating with cross-functional teams.
  • Experience with consumer research, P&L management, and volume forecasting.
What We Offer
  • A dynamic and inclusive work environment where you can grow and develop your skills.
  • A competitive compensation package, including a base salary and annual incentive plan.
  • A comprehensive benefits package, including health, dental, and vision insurance, as well as a 401(k) plan with a generous company match.
  • Flexible work arrangements, including a hybrid work model and paid time off.
  • Opportunities for professional development and advancement.

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